Quotes About Persuasion

Don't ask your readers to admire your words when you want them to believe your story.

People are stupid... They will believe a lie because they want to believe it's true, or because they're afraid it might be true.

People are only influenced in the direction in which they want to go, and influence consists largely in making them conscious of their wishes to proceed in that direction.

I don't believe that people would ever fall in love or want to be married if they hadn't been told about it. It's like abroad: no one would want to go there if they hadn't been told it existed.

Woman's influence is powerful, especially when she wants something.

The public could be made to want anything, if it were sold to them the right way.

Attend to the Mission Statement One of the most important dimensions of this anthropological work is researching the culturally approved language of the institution. A junior member of an organization who wishes to persuade those in power of the merits of a new and potentially threatening initiative would be well advised to couch his or her proposal in the language that is spoken and approved by those in power.

Leadership is essentially a task of persuasion—of winning people's minds and hearts.

We can't make you do anything, but we can make you wish you had. - Army saying

Words are worms, can live in your head for years if you let them in.

As long as man is persuaded that he can make even the smallest contribution to his salvation, he remains self-confident and does not utterly despair of himself.

He labored to help others know what they believe and why they believe it, because, as he would often say, it's not a matter of life and death; it's a matter of eternal life and eternal death.

The most important tactic in an argument next to being right is to leave an escape hatch for your opponent so that he can gracefully swing over to your side without an embarrassing loss of face.

In spite of his Cold War credentials, Kennedy still believed in the power of words.

So many people of liberal persuasion value their own progressive opinions more than they value the people they hold those opinions about.

Advertising: the science of arresting the human intelligence long enough to get money from it.

Advertising may be described as the science of arresting human intelligence long enough to get money from it.

A good general attack can be made by talking to your opponent about his own job, in the character of the kind of man who always tries to know more about your own profession than you know yourself.

Déjalo. Si eso es lo que verdaderamente siente, nada de lo que le digamos le va a hacer cambiar de opinión, y cabezota como es, nos iba a seguir de cualquier modo.

Thus, the world is changed—not with a sword, but with a word.

it can obliterate a person's resistance with but a single negative thought.

Do not let a broker attempt to convince you that the property is worth anything more than a multiple of its existing NOI.

Words are the true weapons of mass destruction

If the law is on your side, hammer the law. If the facts are on your side, hammer the facts. If neither is on your side, hammer the table.