Quotes About Persuasion

If you just communicate, you can get by. But if you communicate skillfully, you can work miracles.

The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.

What luck for rulers that men do not think.

It's possible to dazzle a crowd if you really work at it. But that is no qualification for leadership. Hitler was a master of crowds.

See, in my line of work you got to keep repeating things over and over and over again for the truth to sink in, to kind of catapult the propaganda.

I always work on the theory that the audience will believe you best if you believe yourself.

If you're committed enough, you can make any story work. I once told a woman I was Kevin Costner, and it worked because I believed it.

One and one is two, and two and two is four, and five will get you ten if you know how to work it.

Because an appeal makes logical sense is no guarantee that it will work.

Dealing with ads is depressing. You don't make anyone's life better by making advertisements work better.

I really never had any ambitions to be a standup comic. I was talked into it by guys that I used to work out with.

Rational arguments don't usually work on religious people. Otherwise, there wouldn't be religious people.

Too often, sales reps simply regurgitate their presentations and expect to land the sale. It doesn't work.

Yet hold it more humane, more heav'nly, first, By winning words to conquer willing hearts, And make persuasion do the work of fear.

Howard Stern was the only one that was able to get through to me.

You can't always get someone where you want to with just sticks. There have to be some carrots, there have to be some other shaping things.

One must be convinced to convince, to have enthusiasm to stimulate the others.

I defy you to agitate any fellow with a full stomach.

Never try to negotiate with anyone after he or she has eaten. People are best persuaded on an empty stomach. And forget power breakfasts. There is no convincing anyone of anything before 10 A.M.

It is a myth that art has to be sold. It is not like stocking a grocery store where people fill a pushcart. Art is a product that has no apparent need. The salesperson builds the need in the mind of the buyer.

Anyone can write an academic piece directed at other academics. To write something that delivers an argument and a gripping storyline to someone's granny or eight-year-old takes the highest quality of your powers.

I want to be seen as a good storyteller. I'm a manipulator as well.

Storytelling is fine as long as you can encourage people to act on the stories.

Lawyers have to make a living, and can only do so by inducing people to believe that a straight line is crooked.