Quotes About Persuasion

People are persuaded to spend money we don't have, on things we don't need, to create impressions that won't last, on people we don't care about.

Words are instruments, they are tools that, in their different ways, are as effective as any sharp edge or violate chemical. They are, like coins, items of great value, but they represent a currency that, well spent, returns ever greater riches.

If you can convince yourself, you can convince the other fellow,

humans are more likely to accept a person's advice because of the communicator's level of certainty than because of his or her track record or résumé. Show me someone who lights up a room, commands respect, and charms everyone, and I'll point out the underlying energy that makes it all possible: confidence.

The American people are suckers," Nixon said. "Gray Middle America—they're suckers.

Marat Mindiyarov, an unemployed teacher who lasted four months at the IRA, said the job required him "to write that white is black and black is white. Your first feeling, when you ended up there, was that you were in some kind of factory that turned lying, telling untruths, into an industrial assembly line.

When it came to the war, he believed that the "consent" of the governed had been, in his phrase, "manufactured." Hence, as he wrote, "It is no longer possible…to believe in the original dogma of democracy; that the knowledge needed for the management of human affairs comes up spontaneously from the human heart. Where we act on that theory we expose ourselves to self-deception, and to forms of persuasion that we cannot verify.

He discovered that if he said something often enough, no matter how untrue, people would believe it. Small lies were for the timid. The key to telling a big lie was to do it with conviction. He

He discovered that if he said something often enough, no matter how untrue, people would believe it.

The Power of Persuasion by Robert Levine. The

5. No puedes hacer entrar en razón a alguien sobre algo que no ha razonado por sí mismo.

You can't reason someone out of something they didn't reason themselves into.

The manifesto of the dealmaker is simple: Reality is negotiable. Outside of science and law, all rules can be bent or broken, and it doesn't require being unethical.

When you're the first in a new category, promote the category. In essence, you have no competition. DEC told its prospects why they ought to buy a minicomputer, not a DEC minicomputer. In

Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story, which was an instant #1 New York Times bestseller.

The Power of Persuasion, de Robert Levine.

The Gary Halbert Letter (también conocido como The Boron Letters) y Ogilvy on Advertising.

People don't like being sold products, but we all like being told stories. Work

Tactics are great, but tactics become commoditized." TF: If you understand principles, you can create tactics. If you are dependent on perishable tactics, you are always at a disadvantage. This is why Ramit studies behavioral psychology and the elements of persuasion that appear hardwired.

Words That Work, written by Republican political strategist Frank Luntz.

DEC told its prospects why they ought to buy a minicomputer, not a DEC minicomputer.

método bien conocido. Es una técnica de negociación. Lanzas un ancla, distraes a todo el mundo.

Large sums of money create a powerful reality-distortion field,

is very aware of the other's sin and working hard to get the other to see it too.