Quotes About Persuasion

Once upon a time I was such a good liar; I could talk the fish right into my mouths.

to make him pay you for your product, you must make it pay him to read about it.

Advertising design, in persuading people to buy things they don`t need, with money they don`t have, in order to impress others who don`t care, is probably the phoniest field in existence today.

charmed the words out of

Aphrodite had the beauty; Zeus had the thunderbolts. Everyone loved Aphrodite, but everyone listened to Zeus.

There is a truth and beauty in rhetoric; but it oftener serves ill turns than good ones.

Enchantment is the purest form of sales

If you would win a man to your cause, first convince him that you are his sincere friend.

You can't tell an audience to like a character. And I think the best way to get the audience on someone's side is to embarrass them.

The most successful exploiter is the one who makes others feel that he or she has their best interests at heart.

I guess, as a reporter, I always thought that my biggest strength was that I could get anybody to talk to me. I wasn't the best writer, but I could get people to talk to me.

It only takes a politician believing in what he says for the others to stop believing him.

It is not our business to make the message acceptable, but to make it available. We are not to see that they like it, but that they get it.

Advertising is legalized lying.

Sell the benefit, not your company or the product. People buy results, not features.

To succeed in business it is necessary to make others see things as you see them.

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

Advertising in the final analysis should be news. If it is not news it is worthless.

It takes time to persuade men to do even what is for their own good.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Sanely applied advertising could remake the world.

It is no part of a physician's business to use either persuasion or compulsion upon the patients.

Every form of power comes down to language. In law, there's all kinds of words you don't know if you're not a lawyer and that gives them power. In business, it's the same thing.

Only hidden and undetected oratory is really insidious. What reaches the heart without going through the mind is likely to bounce back and put the mind out of business.