Quotes About Persuasion

Promise, large promise, is the soul of an advertisement.

Selling is a person-to-person business. You cannot send the sales manual out to make the sale. Sales manuals have no legs and no voice.

The salesman knows nothing of what he is selling save that he is charging a great deal too much for it.

I'm a pitchman, my business comes from the pitch, nothing else.

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

We first become salesmen as children in the confession booths of our parents.

No matter how good it is, your book will not sell itself.

If you can't share your story, you can't sell your product.

If people don´t trust you, maybe you´ve told them the wrong story

Capitalize on charm by continually captivating your customer.

To be a leader you need a lot of people dumb enough to follow.

The one key line used by a very rich Hudson salesman: Would you like to buy a car now, without waiting?

Deep within the heart of every evangelist lies the wreck of a car salesman.

Say whatever you want. But the United States has a kickass military and really good bullshit marketing people. If this country was a person it would be a used car salesman with a flamethrower.

They sell us the President the same way they sell us our clothes and cars.

You can't show me an ad on TV with hard bodies and say I have to buy that car. You have to tell me why that car is better and safer than another car.

The greater the lie, the greater the chance that it will be believed.

The credulity of crowds is never-ending.

In Manchuria, I had learned one important fact about propaganda: the key information isn't what you put in, but what you leave out.

Most of us know that our heart is our center, not our head. But apologetics gets at the heart through the head. The head is important precisely because it is a gate to the heart. We can love only what we know.

The evangelist put his hand on the man's shoulder and asked him if he wanted to become a Christian. The man growled back at the evangelist, I'm a deacon in this church! And the evangelist said, Don't let that stand in your way!

Selling" generally means getting someone to do something that she might not do if she were in full possession of all the facts.

Asking people to give more than almost anyone else gives risks turning them off. It might cause some to question the point of striving to live an ethical life at all. Daunted by what it takes to do the right thing, they may ask themselves why they are bothering to try. To avoid that danger, we should advocate a level of giving that will lead to the greatest possible positive response.

What's a good lawyer besides a superior bullshitter?...