Quotes About Persuasion

Always be closing.

Flattery takes away the capacity of the listener to make a rational, unbiased opinion.

While JFK had made the sale on a political level, he had not yet completed it on an emotional one.

Truman makes friends without influencing people. Dewey influences people without making friends. Arthur Schlesinger Jr.

That which we want, desire, and insist upon from another person is felt by them as pressure. They will, therefore, unconsciously resist.

You're trying to convince me?" Amy asked. "The one who has a second apartment two blocks from her first apartment just so she can get away from her rabbit for a couple of hours a day?

Buy it." This is my sister Amy's advice in regard to everything, from a taxidermied horse head to a camouflage thong. "Just get it," she says. "You'll feel better." Eye something closely or pick it up for further inspection, and she'll move in to justify the cost. "It's not really that expensive, and, besides, won't you be getting a tax refund? Go on. Treat yourself.

It had nothing to do with changing people—forget that, on a good day you're lucky if you can talk someone into changing their socks.

Nu avea nimic de-a face cu a schimba oamenii - uitati de asta, intr-o zi esti norocos si doar daca convingi pe cineva sa-si schimbe sosetele.

The one area of expertise you can never give up is sales.

Es fácil engañar a las madres cuando ellas quieren ser engañadas.

Battles aren't always—or even usually—won by killing everybody on the other side. They're won inside the other side's brains and wills. Given the right weapons, the right tactical situation, anyone can kill an enemy. Convincing her to yield, to do what you set out to compel her to do without killing her—that's harder.

And you were of the opinion propaganda has to make sense to be effective?

The bigger the lie, apparently, the more likely the uninformed were to accept it

The problem is that we won't ever know that, and a lack of data never wins debates.

The purpose of shooting someone as an object lesson is to convince other people to pay attention to it, and that takes time.

viewer has to be hit on the head with the same ad seven or eight times before it begins to register.

Some people--Samad for example--will tell you not to trust people who overuse the phrase at the end of the day--football managers, estate agents, salesmen of all kinds--but Archie's never felt that way about it. Prudent use of said phrase never failed to convince him that his interlocutor was getting to the bottom of things, to the fundamentals.

Prove to me that you are right. Prove to me that you are more right than God. Nothing on earth would do it. Because Ryan didn't believe in or care about anything on earth.

There's always truth in seduction. That's why it works.

A message you abhor has to be trumped with a more powerful one.

Can you love people into truth? Absolutely.

The goal, and the ultimate achievement, is to make people feel as well as think.

Writing good ads is easy when you have something to say.