Quotes About Storytelling

comes from Hollywood. When a screenwriter writes a film, she must also write a one-sentence description of the screenplay that makes investors want to take a risk on the story. After that story is turned into a full-length feature, that same one-liner is used to get you to go see the film.

1.  Create a One-liner.

When storytellers bombard people with too much information, the audience is forced to burn too many calories organizing the data. As

Every word, every image, and every beat in a movie is heading toward a specific scene. Sometimes called the climactic scene or the obligatory scene, this all-important scene happens at the end of the movie and it's the scene that resolves all the conflict.

Where there is an absence of story, or perhaps a bad story, a good storyteller walks in and changes reality. He doesn't critique the existing story, or lament about his boredom, like a critic. He just tells something different and invites other people into the new story he is telling.

like chords of music in the sense that you can use them to create an infinite variety of narrative expression.

this framework is the pinnacle of narrative communication.

La narrativa que sale de una empresa (y, de hecho, también la que circula internamente por ella) debe ser clara. En una historia, el público debe saber en todo momento quién es el héroe, lo que quiere el héroe, a quién tiene que derrotar el héroe para conseguir lo que quiere, la tragedia que se producirá si el héroe no gana y el acontecimiento maravilloso que se producirá en caso contrario.

Whenever you're scrolling through your phone deciding what movie you'd like to see tonight, you're reading through one-liners. Often called a logline, a one-liner is a one-statement description of the story you are inviting people to experience.

So how do we come up with these messages? It's simple. We use the same grid storytellers use in telling stories to map out the story of our customers, then we create clear and refined statements in the seven relevant categories of their lives to position ourselves as their guides.

Storytellers use the guide character to encourage the hero and equip them to win the day.

The story must always be focused on the hero, and if a storyteller (or business leader) forgets this, the audience will get confused about who the story is really about and they will lose interest.

The fatal mistake some brands make, especially young brands who believe they need to prove themselves, is they position themselves as the hero in the story instead of the guide. As I've already mentioned, a brand that positions itself as the hero is destined to lose.

Never forget, you aren't telling a story about yourself here, you are inviting customers into a story. In that story, you play the guide, not the hero, so position yourself as the customers' guide and then get back to inviting them into a meaningful story.

what our stories are about matters, not just for us but for the world.

If a positive scene followed by a negative scene is how enthralling movies work, then why not follow the same formula on our website?

STORYBRAND PRINCIPLE SEVEN: NEVER ASSUME PEOPLE UNDERSTAND HOW YOUR BRAND CAN CHANGE THEIR LIVES. TELL THEM.

neuroscientists claim the average human being spends more than 30 percent of their time daydreaming . . . unless they're reading, listening to, or watching a story unfold.

1.?What do you offer? 2.?How will it make my life better? 3.?What do I need to do to buy it?

finished. If you aren't telling a good story, nobody thinks you died too soon; they just think you died. But my uncle died too soon.

Story is the one thing that can hold a human being's attention for hours.

What your customer really wants is to be invited into a story. And your explanatory paragraph is going to accomplish exactly that.

when we explain what we do using a tiny short story, people pay attention.

El cerebro no sabe cómo procesar la información. Cuanto más sencilla y previsible es la comunicación, más fácilmente la procesa el cerebro. Las historias ayudan porque una historia es un mecanismo de creación de sentido. En esencia, las fórmulas basadas en el concepto de historia lo que hacen es ordenarlo todo de manera que el cerebro no tenga que esforzarse para comprender lo que está pasando.»