Quotes About Storytelling

Where there's no story, there's no engagement.

Always position your customer as the hero and your brand as the guide. Always.

At our workshops, I teach that in a story there must always be pain and conflict, and yet when we talk about painful things in our marketing it can feel a little heavy. But don't be tricked into telling a boring story.

1.    Created a BrandScript. I should have clarified my message.         2.    Created a one-liner. I should have distilled that message into a single sentence.         3.    Wireframed a landing page. I should have elaborated on that message and brought it to life on a clear and compelling website.

The first project I'd like you to BrandScript is the one that represents your overall brand. Next you'll want to create a BrandScript for each division of your company, and after that, each product within each division. If you like, you can even create a BrandScript for each segment of your customer base. The uses of a StoryBrand BrandScript are endless.

I laid down in front of the television and got lost in the story.

When we don't open a story gap in our customers' mind, they have no motivation to engage us, because there is no question that demands resolution.

Again, to create a BrandScript you can save, edit, and come back to over and over, go to mystorybrand.com.

And there it was: setting, conflict, climax, and resolution. As silly as it seemed, it met the requirements of the heart and it matched the facts of reality

Always position your customer as the hero and your brand as the guide. Always. If you don't, you will die.

Until we've defined a specific desire and become known for helping people achieve it, we shouldn't add too many conflicting story gaps to our StoryBrand BrandScript.

It's a long story. I'll make it short as I can.

To show her how carefully I was listening, I would tell her story back to her, in my own words, and venture what I thought the meaning might be. She loved this.

Do you know why God invented writers? Because He loves a good story. And He doesn't give a damn about words. Words are the curtain we've hung between Him and our true selves. Try not to think about the words. Don't strain for the perfect sentence. There's no such thing. Writing is guesswork. Every sentence is an educated guess, the reader's as much as yours. Think about that the next time you curl a piece of paper into your typewriter.

Do you know why God invented writers? Because he loves a good story. And he doesn't give a damn about the words. Words are the curain we've hung between him and our true selves. Try not to think about the words. Don't strin for the perfect sentence. There's no such thing. Writing si guesswork. Every sentence is an educated guess, the readers as much as yours.

Every book is a miracle,' Bill said. 'Every book represents a moment when someone sat quietly - and that quiet is part of the miracle, make no mistake - and tried to tell the rest of us a story.

But it was the kind of story that doesn't go away after the first time you tell it so you have to tell it over and over until it goes away for good. If it ever can.

We have so many ideas and beliefs about ourselves. We told ourselves story about what we want and who we are, smart or kind. Often these are the unexamined and limited ideas of others that we have internalized and then gone on to life out.

Please note that most such cause-effect story repairs can be handled in a few words. The key point here is not to exhaust the reader with great details, but simply to make sure that author-inserted causes are shown to have effects, and author-desired effects can be seen to have had causes.

Frankly, I got into the movies because I like the movies a lot.

Albert Einstein: "If you want your children to be brilliant, tell them fairy tales. If you want them to be very brilliant, tell them even more fairy tales.

as the Charles Dickens formula for success has it: "Make them laugh. Make them cry. But, most of all, make them wait."6

Charles Dickens formula for success has it: "Make them laugh. Make them cry. But, most of all, make them wait."6 The

It was only as part of the civilizing process that storytelling developed within the aristocratic and bourgeois homes, in the seventeenth and eighteenth centuries through governesses and nannies, and later in the eighteenth and the nineteenth centuries through mothers, who told bedtime stories.