Quotes About Positioning

But there is a long history within the far right of right-wing media positioning itself as the only true and honest media. To promote a world viewpoint distinct from that shared by the majority, it was critical to assert that everyone else simply didn't have the correct information on which to base decisions. That is a far easier task than accusing most of the country of being crazy.

Be where your enemy is not.

Hence the skillful fighter puts himself into a position which makes defeat impossible, and does not miss the moment for defeating the enemy.

When you start a fire, be to windward of it. Do not attack from the leeward.

16. While we keep away from such places, we should get the enemy to approach them; while we face them, we should let the enemy have them on his rear.

The ultimate skill in taking up a strategic position is to have no form.

When I wish to give battle, my enemy, even though protected by high walls and deep moats, cannot help but engage me, for I attack a position he must succor. When I wish to avoid battle I may defend myself simply by drawing a line on the ground; the enemy will be unable to attack me because I divert him from going where he wishes.

Donde haya montículos y terraplenes, sitúate en su lado soleado, manteniéndolos siempre a tu derecha y detrás.

Tactics flow from a superior position.

They determine that effective marketing calls for people skilled in segmentation, targeting, and positioning. Once companies hire marketers with those skills, Marketing becomes an independent player. It also starts to compete with Sales for funding.

You could have everything right but be in the wrong place. You think your business is no good, but really, the problem is your place is no good.

I said from the very beginning, 'Yahoo should position itself as a technology innovation company, not as a media company.'

If they had listened to me and had equal partnerships in China, the U.K., Germany and Brazil, maybe Yahoo in those countries could have become positioned like Yahoo Japan.

Many of our traditional partners are positioning themselves as strong regional players... Shell is a global player. And as the global gas markets develop... we will be creating a global strategic partnership.

Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.

Even though I'm not a five-man, everywhere I've been, I've controlled a lot of defenses, transition defense and putting guys in the right position.

Lying for a good business reason has become so prevalent that they had to invent a new, less censorious word for it. They call it positioning, and people get paid good money to do it, lucky for me.

Tartakower once wrote that after planting a Knight in the center you can go to sleep. This is not to be taken literally, of course, but it contains more than a germ of truth.

I knew, thanks to the notations on the map page, that one side of the triangle—Zzyzx to the airport in Vegas—was 92 miles. That left 236 miles for the remaining two sides. That number could be divided in a variety of ways, putting the missing point of the triangle in a myriad of possible positions on the map. What

parked so that their driver's-side windows faced each other and they could talk without getting out of their vehicles. In LAPD slang, it was called a "69 meeting" because of the positioning of the cars.

Strategy is the creation of a unique and valuable position, involving a different set of activities.

As important as the dimensions of rivalry is whether rivals compete on the same dimensions. When all or many competitors aim to meet the same needs or compete on the same attributes, the result is zero-sum competition. P. 33

General management is more than the stewardship of individual functions. Its core is strategy: defining and communicating the company's unique position, making trade-offs, and forging fit among activities.

Understanding industry structure is also essential to effective strategic positioning P. 26