Quotes About Positioning

ANTICIPATE CONTINUOUSLY. NOW PRECISELY PRE-POSITION MYSELF FIRST FOR SAFETY, THEN FOR TRACTION AND THEN FOR THE ABSOLUTE CLEAREST VIEW OF THE VANISHING POINT.

At the onset of labor, the woman was placed in the lithotomy (supine) position, chloroformed, and turned into the completely passive body on which the obstetrician could perform as on a mannequin. The labor room became an operating theatre, and childbirth a medical drama with the physician as its hero.

Marketing is a battle of perceptions, not products.

Too often, however, greed gets confused with positioning thinking. Charging high prices is not the way to get rich. Being the first to (1) establish the high-price position (2) with a valid product story (3) in a category where consumers are receptive to a high-priced brand is the secret of success. Otherwise, your high price just drives prospective customers away.

The basic approach of positioning is not to create something new and different, but to manipulate what's already up there in the mind, to retie the connections that already exist.

companies are focused on building products rather than brands. A product is something made in a factory. A brand is something made in the mind. To be successful today, you have to build brands, not products. And you build brands by using positioning strategies, starting with a good name. Any

successful positioning requires consistency. You must keep at it year after year.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil

Positioning is an organized system for finding a window in the mind. It is based on the concept that communication can only take place at the right time and under the right circumstances.

The primary objective of a branding program is never the market for the product or service. The primary objective of a branding program is always the mind of the prospect. The mind comes first; the market follows where the mind leads.

What should a brand leader advertise? Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

I never felt that although we were based in Germany, Puma was and should be considered as a German brand. So we restructured it in a way that positioned us as a global brand, with English being the corporate language, rather than us looking at it from a German perspective.

Jorginho is not a player that has a lot of physicality and mobility but he is very intelligent and is always in the right place. If you have someone who can help him, he can make a big difference. It's just about getting the best out of him.

Before I started to make films, I didn't give much thought to the way the characters were physically positioned in the story world.

It's easy to look at where your pieces are now and place the next one nearby.

Football is a bit like chess: it's not just the piece being moved that matters; it's also the effect that move has on all the other pieces.

A lot of male cinematographers stick a pillow to their stomachs so they have somewhere to rest their elbows while shooting.

I don't like getting pinned back with a line of four in midfield. You risk losing too much space.

consumer investing," that is, working with businesses that sold directly to the broad public and whose fate would be determined by marketing, positioning, segment leadership, and branding. In short, businesses based on mastering consumer psychology.

I like to know where the camera is.

I'm more off ball, catch and go, spot-ups, cutting.

I have to stay in front to try and create chances and be in the right place in the box.

Channel brand is so key.

We are now focused on the brand, not the channel.