Quotes About Positioning

A strategic positioning, especially when it has a high degree of focus, is sometimes seen as carving out a "niche." The implication of that word is that the market opportunity is small. Although this may sometimes be the case, even focused competitors can be very large. In the case of Southwest, what initially looked like a narrow niche has revolutionized the airline industry.

For Porter, strategic competition means choosing a path different from that of others. Instead of competing to be the best, companies can—and should—compete to be unique.

Strategic competition means choosing a path different from that of others.

the second test of strategy is often overlooked because it is not intuitive at all. A distinctive value proposition, Porter explains, will not translate into a meaningful strategy unless the best set of activities to deliver it is different from the activities performed by rivals. His logic is simple and compelling: "If that were not the case, every competitor could meet those same needs, and there would be nothing unique or valuable about the positioning.

You really need a unique selling proposition, and people need to care about that unique selling proposition.

Because the hash marks are narrower in the pros, the ball's always closer to the middle of the field. So if you're a defensive back, you can wait a lot longer before committing to a certain part of the field.

The key step for an infielder is the first one... but before the ball is hit.

There is no such thing as pressing on your own. You need to know where to stand, and you have to coordinate that with the whole team together.

Sadio can play on the left or the right. It's similar to me, I used to play out wide and I now play more central.

As full-backs, we like to get high and wide. It's the style of football that I enjoy playing.

I realised when I was a striker that when I ended up wide on the left or right, it can be so much easier to get space and face defenders up.

I think it's a natural progression: a lot of centre-backs start wide when they're young and move inside.

I try to prove that I can be either a wide receiver or a flex tight end. Put me in the slot, put me out wide, put me wherever you want, but I can play both.

I would like to do what Cristiano has done: start wide and go into the middle as a No. 10 or 9.

I'm an attacking player, and I can play wide.

The top coaches want wide strikers who cut inside. They want playmaking midfielders who can play between the lines as well as perform their defensive duties.

If I'm out wide, and they put a linebacker on me, I think that's a mismatch every time, regardless of who is on me.

Chess and boxing have a lot in common, as both sports rely on the right strategy.

You've got just one problem. You stand too close to the ball - after you've hit it.

You have to lift a person up before you can really put them in their place.

If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income.

Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.

Right now there are thirty-one satellites zipping around the world with nothing better to do than help you find your way to the grocery store.

A good photograph is knowing where to stand.