Quotes About Perception

The public don't know what they want; it's my job to tell them.

Graphic design is the fiction that anticipates the fact.

The space within becomes the reality of the building.

Fashion is a language that creates itself in clothes to interpret reality.

If the world were clear, art would not exist.

I want to create an atmosphere that can be consciously plumbed with seeing, like the wordless thought that comes from looking in a fire.

Architecture is an imposed art in some ways, imposed upon the public, so people must be sure about what you're doing. You have to be sure about what you're doing.

We are searching for some kind of harmony between two intangibles: a form which we have not yet designed and a context which we cannot properly describe.

I discovered that I never really used Helvetica but I like to look at it. I like the VW beetle, too, although I've never driven one.

Decoration can be a state of mind, an unusual perception, a ritual whisper.

For most of us, design is invisible. Until it fails

Colors, like features, follow the changes of the emotions.

A large number of us have developed a feeling that architects tend to design houses for the approval of fellow architects and critics, not for the tenants.

I didnt think that personal style had much value in graphic design.

A thimbleful of red is redder than a bucketful.

Theory can blind observation.

Your culture is your brand.

If your advertising goes unnoticed, everything else is academic!

Decoration is just make-up for the wrinkles of the idea.

Remember, color is not just color, but mood, temperature and structure.

An artist is a man who digests his own subjective impressions and knows how to find a general objective meaning in them, and how to express them in a convincing form.

If you're designing out of a purely creative place, not thinking of the girl, then the consumer's not going to take notice.

Solemn Australians think that an interest in design is a superficial and trivial interest. This is actually an improvement, they used to think it effeminate and vaguely immoral.

To a database person, every nail looks like a thumb. Or something like that.