Quotes About Perception

Computers are stupid.

People who don't like Comic Sans don't know anything about design.

I actually don't think that brand new logos are worth that much or mean that much in and of themselves. So why not have a class of third graders compete to design your logo?

Customers can't always tell you what they want, but they can always tell you what's wrong.

Design is more than meets the eye. Design is about communicating benefits. Design is not about designers. Design is not an ocean it's a fishbowl. Design is creating something you believe in.

People kind of tend to mystify design and architecture by suggesting you need to train.

The boundaries of design are the same as the problem of perception.

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

Something must have form to be seen but must make sense to be understood and used.

Too many bright colors make for congestion. Too many bright colors need, above all, contrast in value, to eliminate vibration.

Very often design is the most immediate way of defining what products become in people's minds.

Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

Experience finds few of the scenes that lively hope designs.

You can put on as many airs as you want, but in the end, that dress is the same as you: an old, cheap design dressed up to look like its worth more than it is.

The genius is a genius by the first look he casts on any object. Is his eye creative? Does he not rest in angles and colors, but beholds the design,--he will presently undervalue the actual object.

I always feel like a woman designing for a woman. I know what you want to accentuate and what you want to hide.

Generally people are more impressed with the services and the comfort issues than the design.

The soul is often in the surface, and the importance of 'depth' is overestimated.

Well, you didn't design your beard too well, did you?

I have solved what color is, however ; I still have no idea about what line is.

Whoever's designing for plus-size doesn't get it. The entire garment needs to be reconceived. You can't just take a size 8 and make it larger.

There is no such thing as a complete lack of order, only a design so vast it appears unrepetitive up close.

The illusion of design is so successful that to this day most Americans (including, significantly, many influential and rich Americans) stubbornly refuse to believe it is an illusion.

I appreciate a book intended to be judged by its cover. The insincere readers are often weeded out while the sincere readers remain curious.