Quotes About Perception

And that's the first time I realized that the idea a character is what he does makes as much sense in life as it does in the movies. I thought about my friend's story from his wife's perspective. She only knows what he says and what he does, not what he thinks and what he feels. I'm sure his wife picked up on his newfound enthusiasm, but it did help me realize the stories we tell ourselves are very different from the stories we tell the world.

Reality is like a fine wine," he said to me. "It will not appeal to children.

I kept asking Him to say it again, but He wouldn't. I guess it's because I heard Him the first time, you know.

She only knows what he says and what he does, not what he thinks and what he feels.

Where some companies would simply mention they have a maintenance package, this company is "adding perceived value" to that package by listing other benefits the package gets me.

People don't buy products, vote for candidates, or join a movement because they are thinking rationally.

Television drives me crazy sometimes because everybody is so good-looking, and yet you walk through the aisles of the grocery stores, and nobody looks like that.

Because our brains don't need to know how many chairs there are in the room to survive, but knowing where the exits are would be helpful in case there was a fire.

Branding affects how a customer feels about your brand, while marketing communicates a specific offer.

If you aren't telling a good story, nobody thinks you died too soon; they just think you died.

Most of us are so concerned with the way our brand looks and feels, we neglect to communicate what customers are actually looking for: a solution to their problem.

we think we are the same person, but we aren't. "People get stuck, thinking they are one kind of person, but they aren't.

What we think we are saying to our customers and what our customers actually hear are two different things.

The boy's mother said he was autistic and sometimes spaced out, staring at his hands, but because I didn't know what autism was, really, I figured he was more or less mesmerized by his existence. I was romanticizing the situation because the kid was probably distracting himself or daydreaming or something, but I thought maybe he was like Hamlet looking at his hands, thinking sincerely about what it means to have been born.

Most brands make what I call an invisible first impression. It's not that they make a bad first impression—but it's also not a good first impression. It's just invisible.

Why do so many brands create noise rather than music? It's because they don't realize they are creating noise. They actually think people are interested in the random information they're doling out.

Choose Your Images Carefully

The stories we tell ourselves are very different from the stories we tell the world.

I felt like I was in a movie and had two cameras for eyes

If you quote a poem in a sermon today, some people think you are being mushy, but if you quoted one back in the day, people would have felt you were getting to the core of an idea, to the real, whole truth of it.

But what if the problem wasn't the product? What if the problem was the way we talked about the product?

People don't buy the best products; they buy the products they can understand the fastest.

Every human being wakes up each morning and sees the world through the lens of a protagonist. The world revolves around us, regardless of how altruistic, generous, and selfless a person we may be. Each day is, quite literally, about how we encounter our world. Potential customers feel the same way about themselves. They are the center of their world.

When we fail to define something our customer wants, we fail to open a story gap.