Quotes About Perception

His conclusion was that the human body displayed physical evidence that we are not the same person we were when we were kids, or even a season before. He said we think we are the same person, but we aren't. "People get stuck, thinking they are one kind of person, but they aren't.

customers make buying decisions not based on what we say but on what they hear.

In understanding how their customers wanted to feel, Starbucks took a product that Americans were used to paying fifty cents for (or drinking for almost free at home or at work) and were able to charge three or four dollars per cup. Starbucks customers are willing to pay more for their coffee because they sense greater value with each cup.

For example, if we own a house-painting business, our customer's external problem might be an unsightly home. The internal problem, however, may involve a sense of embarrassment about having the ugliest home on the street. Knowing this, our marketing could offer "Paint That Will Make Your Neighbors Jealous.

When people meet your brand, it's as though they are meeting a person. They're wondering if the two of you will get along, whether you can help them live a better life, whether they want to associate their identity with your brand, and ultimately whether they can trust you.

For a long time, I thought I was good at relationships because I was charming.

The brain remembers music and forgets about noise just like the brain remembers some brands and forgets about others.

The reality is, what writers write and the way they live can be as different as a lump of coal and a diamond. The written life is shined to a deceptive gloss.

One of the biggest hindrances to business success is that we think customers can read our minds.

Section 3: The Value Proposition

What we think we are saying to our customers and what our customers actually hear are two different things. And customers make buying decisions not based on what we say but on what they hear.

Why? Because the human brain, no matter what region of the world it comes from, is drawn toward clarity and away from confusion.

I couldn't tell the difference between the books they were talking about and their lives, they were just that cool.

A brand is two words: the 'Promise' you telegraph, and the 'Experience' you deliver.

Perhaps because my father never got a college degree himself, he continued to view people who had one with a respect that bordered on awe. In most cases they didn't deserve it. My father could run circles around most academics and he would have done very well in college, if he'd been able to go.

All of the women on The Apprentice flirted with me - consciously or unconsciously. That's good to be expected.

Creative interpretation of reality resulting from wishful thinking

Aren't there male protagonists who race into danger? And I bet you'd call them brave for doing exactly the same thing that a woman gets labeled 'Too Stupid To Live'.

A hunch is a deduction your subconscious has made from evidence you don't yet know you have.

He dealt every day with people who believed they weren't happy and who further believed that by committing some crime—theft, murder, deceit, blackmail, even kidnapping—they would find the magic elixir that would transform the perceived misery of their lives into that most desired of states: happiness

Beauty was where you found it, and it was always comforting to see.

Brunetti had long been of the opinion that one of the handicaps of stupidity was its inability to imagine intelligence.

I think people prefer to remember happy times, well, happier times, and if they can't remember them, then to change the memories and make them happier.

It's convenient for us to think that the nasty emotions, hate and anger, can adhere to the lower orders, as if they owned them by right. So that leaves us, not surprisingly, to lay claim to love and joy and all those highsouled things.' He'd tried to protest, but she'd cut him short with a gesture. 'They love, the stupid and the dull and the crude, quite as strongly as we do. They just can't dress their emotions up in pretty words the way we do.