Quotes About Typography

Never mistake legibility for communication.

I discovered that I never really used Helvetica but I like to look at it. I like the VW beetle, too, although I've never driven one.

Someday I'll design a typeface without a K in it, and then let's see the bastards misspell my name.

They should make new ways to better design buildings and books. The computer was the end of Swiss typography!

Anyone that would letterspace blackletter would steal sheep.

Grid systems in graphic design

The first thing one learns about typography & type design is that these rules are made to be broken.

Typography is to literature as musical performance is to composition: an essential act of interpretation, full of endless opportunities for insight or obtuseness.

People who don't like Comic Sans don't know anything about design.

When in doubt, use Caslon.

When typography is on point, words become images.

Branding concerns itself with fonts and colors and design

Le botteghe degli stampatori mi hanno sempre attirato. I libri hanno un fascino particolare.

the books of the 1920s and '30s that are most inviting, with their handy size, generous margins, and sharp letterpress type.

In his writing, capitals popped up in his sentences like lost gophers.

I can't go to a restaurant and order food because I keep looking at the fonts on the menu.

The more uninteresting the letter, the more useful it is to the typographer.

I am sure in some years from now you will see new posters with just white space and four lines in Garamond.

I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.

You can say, "I love you," in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if it's really intensive and passionate, you know, and it might work.

Good typography can help your reader devote less attention to the mechanics of reading and more attention to your message. Conversely, bad typography can distract your reader and undermine your message.

Times New Roman is not a font choice so much as the absence of a font choice, like the blackness of deep space is not a color.

First-line indents and space between paragraphs have the same relationship as belts and suspenders. You only need one to get the job done. Using both is a mistake.

Good typography can help your reader devote less attention to the mechanics of reading and more attention to your message.