Quotes About Typography

The Kadetskys were atheists—"lowercase a," her father always said, afraid that deification could slip into a nuance of typography.

television's way of knowing is uncompromisingly hostile to typography's way of knowing; that television's conversations promote incoherence and triviality; that the phrase "serious television" is a contradiction in terms; and that television speaks in only one persistent voice—the voice of entertainment

Typography fostered the modern idea of individuality, but it destroyed the medieval sense of community and integration

Exposition is a mode of thought, a method of learning, and a means of expression. Almost all of the characteristics we associate with mature discourse were amplified by typography, which has the strongest possible bias toward exposition: a sophisticated ability to think conceptually, deductively and sequentially; a high valuation of reason and order; an abhorrence of contradiction; a large capacity for detachment and objectivity; and a tolerance for delayed response.

We may say then that the contribution of the telegraph to public discourse was to dignify irrelevance and amplify impotence. But this was not all: Telegraphy also made public discourse essentially incoherent. It brought into being a world of broken time and broken attention, to use Lewis Mumford's phrase. The principle strength of the telegraph was its capacity to move information, not collect it, explain it or analyze it. In this respect, telegraphy was the exact opposite of typography.

I will try to demonstrate by concrete example that television's way of knowing is uncompromisingly hostile to typography's way of knowing; that television's conversations promote incoherence and triviality; that the phrase "serious television" is a contradiction in terms; and that television speaks in only one persistent voice-the voice of entertainment.

It is my object in the rest of this book to make the epistemology of television visible again. I will try to demonstrate by concrete example that television's way of knowing is uncompromisingly hostile to typography's way of knowing; that television's conversations promote incoherence and triviality; that the phrase "serious television" is a contradiction in terms; and that television speaks in only one persistent voice—the voice of entertainment

Visual communication of any kind, whether persuasive or informative, from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and useful. Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.