Quotes from Leander Kahney

When I think of ethics, I think of leaving things better than you found them. And to me, that goes from everything from environmentally, to how you work with suppliers with labor questions, to the carbon footprint of your products, to the things you choose to support, to the way you treat your employees. . . . Your whole persona fits under that umbrella.

To make matters worse, the CEO was wearing a red clown's nose made of foam. It was the UK's Comic Relief Day, a nationwide fund-raiser where everyone wears red clown noses to raise money for charity. The rejection seemed like a bad joke indeed.

We don't do focus groups—that is the job of the designer," said Jony. "It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design."12

rumorea además que Apple está incorporando nuevos sensores, posiblemente para el control de los niveles de azúcar en sangre. Lo cual será especialmente útil para las personas con diabetes, pero también para todo aquel que desee ver cómo afecta a los niveles de azúcar en sangre una determinada comida o un dónut. La alimentación nunca volverá a ser igual.

Apple could have easily avoided the issue if the antennas had been clear coated, but Jony didn't want to ruin the integrity of the metal.

Al subcontratar la mayoría de operaciones de Apple y reforzar la asociación con Foxconn, Cook hizo algo que no se había hecho nunca antes, y con resultados asombrosos. Los ejecutivos de Apple, muy especialmente Steve Jobs, tomaron debida nota de ello.

a person should not have to choose between doing good and doing well

Tal vez parezca una locura, pero estamos trabajando en ello. […] Nos gustaría ser capaces un día de fabricar nuevos productos única y exclusivamente a partir de materiales reciclados, incluyendo entre ellos los viejos productos de los clientes. Se trata de un experimento de tecnología del reciclaje que nos está enseñando muchas cosas, y confiamos en que este tipo de pensamiento inspire a los demás integrantes de nuestro sector470

We rarely control the timing of opportunities, but we can control our preparation

Jobs had been famously stingy when it came to charities, arguing that the most charitable thing he could do was increase Apple's value so that shareholders had more money to give away to the causes of their choice

Coding gives people the ability to change the world and from my perspective, it's the most important second language and the only language that is global

At a 2018 Apple shareholder meeting, Cook was optimistic about the future of Apple Pay and other contactless payment systems. "I'm hoping to be alive to see the elimination of money,

leave the world a better place than we found it

Cook tiene razón cuando dice que las mejores compañías de América son las más diversas, y Apple está en camino de tener una fuerza laboral más diversa. Los avances son lentos

Both of them had this ability to—well, not invent products—but discover products. Both of them said these products have always existed, it's just that no one has ever seen them before. We were the ones who discovered them. The Polaroid camera always existed and the Macintosh always existed. It's a matter of discovery

The businessman wants to create something for everyone, which leads to products that are middle of the road," said Brunner. "It becomes about consensus, and that's why you rarely see the spark of genius."37 Even if a great idea came along, it was impossible to get anything done. Norman described just such an occasion.

the power of human creativity can solve even the biggest challenges—and that the people who are crazy enough to think they can change the world are the ones who do.

We are going to innovate ourselves out of this downturn," Jobs declared in 2001 when the PC industry was in recession

The thing is, it's very easy to be different, but very difficult to be better. – JONY IVE

Entrepreneurs launched websites for selling pet food over the Net, or built giant warehouses for delivering groceries by van, before there was any inkling customers wanted to shop this way. And it turns out they didn't. No one wanted to get their groceries delivered from Webvan's automated warehouses. The Internet bubble burst, taking with it businesses that had developed solutions to problems that didn't exist.

Focus on what you are good at; delegate all else. Jobs doesn't direct animated movies or woo Wall Street. He concentrates on what he's good at.

You don't need to take notes. If it's important, you'll remember it.

everything he learned about products he learned from Heathkits as a kid. Heathkits were popular kits for building electronics like ham radios, amplifiers, and oscillators. The kits taught Jobs that products were manifestations of human ingenuity, not magical objects dropped from the sky.

Concentre-se naquilo em que você é bom; delegue todo o resto. Jobs não dirige filmes de animação nem namora Wall Street. Ele se concentra naquilo em que é bom.