Quotes from Leander Kahney

But I believe life is an intelligent thing—that things aren't random.

In a company that was born to innovate, the risk is in not innovating," Jony said. "The real risk is to think it is safe to play it safe.

Jobs said that he looked to his hero Bob Dylan for inspiration. One of the things that Jobs admired about Dylan was his refusal to stand still. Many successful artists at some point in their careers atrophy: they keep doing what made them successful in the first place, but they don't evolve. "If they keep on risking failure, they're still artists," Jobs said. "Dylan and Picasso were always risking failure.

Focus means saying no." Focus is also having the confidence to say no when everyone else is saying yes.

As product schedules get tighter and the level of difficulty rises, the first casualty is innovation,

Por eso es imprescindible comprender a fondo las culturas del mundo. —Y añadió—: He aprendido no solo a valorar esto, sino también a apreciarlo. Lo que hace del mundo un lugar interesante son nuestras diferencias, no nuestras similitudes566.»

Without a passionate commitment to their work, they might lose interest and abandon it. "Unless you have a lot of passion about this, you're not going to survive," Jobs has said. "You're going to give it up. So you've got to have an idea or a problem or a wrong that you want to right that you're passionate about; otherwise you're not going to have the perseverance to stick it through. I think that's half the battle right there.

the wider world's reaction has often been disdainful. In 1984, the first Mac's graphical user interface was widely derided as "a toy." Bill Gates was mystified that people wanted colored computers. Critics initially called on Apple to open up the iPod. Without a strong belief in his vision, a passion for what he was doing, it would be much harder for Jobs to resist the critics.

Most management advice for the last twenty-five years has focused on issues like empathy and compassion. Advice books encourage building teamwork through kindness and understanding. There's been very little written about scaring the pants off employees to improve results. But as Richard Nixon said, "People react to fear, not love—they don't teach that in Sunday School, but it's true.

When I die, my tombstone is going to say: "The Guy Who Hired Jonathan Ive"!

The lead and his two deputies will also pore through the pages trying to find ways to integrate new ideas.

Some designers believe the more research you do, the better the solution," said Weaver. "I personally believe in common sense and intuition. Jonathan's strength was that he quickly grasped the essentials of a challenge, producing intuitive solutions, which were elegant, viable and had a sense of detail rare in one so young.

Estaba ampliamente aceptado que, después de Jobs, la persona más visionaria de Apple no era Cook, sino Jony Ive, el jefe de diseño.

If the education system in America tended to teach students how to be an employee, British design students were more likely to pursue a passion and to build a team around them.

Enter the need for so-called friction stir welding (FSW), a solid-state welding process invented in 1991. It's actually less of a weld than a recrystallization,

It was never a case of just going through the motions.

When most students might build half a dozen models, Jony had built a hundred

We have something really exciting for you today,' said Steve Jobs on October 23 2001, at a special press event on Apple's campus.

impressed with a designer to the point of intimidation

our goal is not just to make money but to make great products.. make only first-class products with high margins so that Apple could continue to develop even better first-class products

It's not just what it looks like and feels like. Design is how it works.. the kind of detail that turns an ordinary product into an artifact

El Apple Watch va de camino de convertirse en una nueva categoría destacada en el sector sanitario, pero el proyecto automovilístico de Apple, el Proyecto Titan, parece haberse estancado, estar incluso moribundo.

When you are a designer, you have to be able to convey your ideas to people who are not designers; perhaps they are financing you or going to do the production, and you have to be able to turn them on to the product and its feasibility.

if there's not some sort of friction in a move forward, your step is not as consequential as you'd like to believe it is