Quotes from Leander Kahney

Most people make the mistake of thinking design is what it looks like,

Jony took every opportunity to include his colleagues at awards ceremonies, a clear acknowledgment that the work he was being celebrated for was always a group effort

Design is not incidental to modern economies but integral; not a part of success but the heart of success; and not a sideshow but the centrepiece,

inventory as "not only evil, but fundamentally evil

how you feel about the product, not in a physical sense, but in a perceptual sense.

In their constant iterations, Apple was beating the "fast followers

A big definition of who you are as a designer, it's the way you look at the world

design students had lots of ego and very little talent. Jony

In an era of rapid change, Ive understood that style has a corrosive effect on design, making a product seem old before its time. By avoiding style, he found that his designs could not only achieve greater longevity, he could focus instead on the kind of authenticity in his work that all designers aspire to, but rarely achieve.

the iMac sold well to first-time computer buyers and unhappy PC users, with an impressive 32 percent of the sales going to first-timers and another 12 percent to "switchers.

The iMac was also Jony's coming-out party, the first product that gained him public attention.

being excited about being wrong because that means you've discovered something new.

There is a notion in Britain of a T-shaped designer," Milton said, "one with depth of discipline in a single area but also a breadth of empathy for other areas of design.

it's in those early stages when you're still very open to exploration, that you find opportunities.

What happened? They had it! They had it in the palm of their hands! They grabbed defeat from the jaws of victory!

a technique known to psychologists studying problem solving as "generate and test." To solve a problem, all the possible solutions are generated and then tested to see if they offer a solution. It's a form of trial and error, but not as random; it's guided and purposeful.

Jony avoided styling his products to protect them from dating too quickly. "In an era of rapid change, Ive understood that style has a corrosive effect on design, making a product seem old before its time. By avoiding style, he found that his designs could not only achieve greater longevity, he could focus instead on the kind of authenticity in his work that all designers aspire to, but rarely achieve.

Resulta difícil reclutar buenos empleados y conseguir desarrollo económico cuando te ven como un estado retrasado que permite la discriminación.»

everyone who works on the movies is considered an artist. Everyone works together to tell stories,

most shameful rip-off of the Mac operating system yet, but the software made their PCs good-enough facsimiles of the Mac.