Quotes from Jason Fried

When you turn guesses into plans, you enter a danger zone. Plans let the past drive the future. They put blinders on you. "This is where we're going because, well, that's where we said we were going." And that's the problem: Plans are inconsistent with improvisation.

Most fears that have to do with people working remotely stem from a lack of trust.

It's easy to shoot down good ideas, interesting policies, or worthwhile experiments by assuming that whatever you decide now needs to work for years on end. It's just not so, especially for a small business. If circumstances change, your decisions can change. Decisions are temporary.

But we're just as proud of what our products don't do as we are of what they do. We design them to be simple because we believe most software is too complex: too many features, too many buttons, too much confusion.

Most work is not coming up with The Next Big Thing. Rather, it's making better the thing you already thought of six months—or six years—ago. It's the work of work.

When you don't know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious. For

A business without a path to profit isn't a business, it's a hobby.

Start a business, not a startup Ah

Southwest—unlike most other airlines, which fly multiple aircraft models—flies only Boeing 737s. As a result, every Southwest pilot, flight attendant, and ground-crew member can work any flight. Plus, all of Southwest's parts fit all of its planes. All that means lower costs and a business that's easier to run. They made it easy on themselves.

Freedom is slavery," wrote George Orwell in his novel 1984.

Believe it or not, the bigger problem isn't scaling, it's getting to the point where you have to scale. Without the first problem you won't have the second.

You're better off with a kick-ass half than a half-assed whole.

Don't mistake this approach for skimping on quality, either. You still want to make something great. This approach just recognizes that the best way to get there is through iterations. Stop imagining what's going to work. Find out for real.

So sacrifice some of your darlings for the greater good. Cut your ambition in half. You're better off with a kick-ass half than a half-assed whole. Most

No te has fijado que mientras que las empresas pequeñas quieren ser mayores, las grandes aspiran a ser más ágiles y flexibles?

So start chopping. Getting to great starts by cutting out stuff that's merely good.

Vinnie's Sub Shop, que está en la misma manzana de nuestra oficina en Chicago. Ponen en sus bocadillos un aceite de albahaca casero que es delicioso. Pero tienes que ir pronto. Si les preguntas a qué hora cierran, la mujer del mostrador te dirá: «Cerramos cuando se nos acaba el pan».

There are four-letter words you should never use in business. They're not fuck or shit. They're need, must, can't, easy, just, only, and fast.

It's the stuff you leave out that matters. So constantly look for things to remove, simplify, and streamline. Be a curator. Stick to what's truly essential.

Así que formúlate la pregunta: «¿Qué podemos lograr en dos semanas?» Y hazlo. Preséntalo y deja que la gente lo use, lo pruebe, juegue con ello o lo que sea. Cuanto antes llegue a manos de tus clientes, mejor te irá a ti.

They even create crises. They don't look for ways to be more efficient because they actually like working overtime. They enjoy feeling like heroes.

Ser una empresa pequeña no tiene que acomplejarte. Cualquiera que dirija un negocio con futuro y que sea rentable, sea grande o pequeño, debería sentirse orgulloso de ello.

These days, security for your devices is just simple good sense, like putting on your seat belt.

When you build what you need, you can also assess the quality of what you make quickly and directly, instead of by proxy. Mary