Quotes from Jason Fried

The important thing is that everyone—or at least a sizable group—feels those trade-offs together. Otherwise, it's too easy just to focus on the negatives. When everyone else is still at the office, how

It's so easy to say yes. Yes to another feature, yes to an overly optimistic deadline, yes to a mediocre design. Soon, the stack of things you've said yes to grows so tall you can't even see the things you should really be doing. Start getting into the habit of saying no—even to many of your best ideas. Use the power of no to get your priorities straight. You rarely regret saying no. But you often wind up regretting saying yes.

The new luxury is the luxury of freedom and time. Once

Great companies start in garages all the time. Yours can too.

All software has bugs – it's just a fact of life. You

It's like a relationship: Breaking one up is hard to do, but staying in it just because you're too chicken to drop the ax is even worse. Deal with the brief discomfort of confrontation up front and avoid the long-term regret.

The more people you have between your customers' words and the people doing the work, the more likely it is that the message will get lost or distorted along the way.

Third, show them work often. This is the best way to chip away at a client's natural situational anxiety. Look, they're paying you big bucks for your work, and it's totally natural for them to begin feeling anxious the moment they send you the deposit. So show them what they're paying for.

Métete en tu producto y en todo lo que le rodea: en cómo se vende, cómo lo apoyas, como lo argumentas y cómo lo comercializas. Tus competidores nunca podrán tener ese tú en su producto.

The new luxury is the luxury of freedom and time. Once you've had a taste of that life, no corner office or fancy chef will be able to drag you back.

Berlin, "Try, Try Again, or Maybe Not," New

If you decide you absolutely must get together, try to make your meeting a productive one by sticking to these simple rules: Set a timer. When it rings, meeting's over. Period. Invite as few people as possible. Always have a clear agenda. Begin with a specific problem. Meet at the site of the problem instead of a conference room. Point to real things and suggest real changes. End with a solution and make someone responsible for implementing it.

Companies need to be true to a type of customer more than a specific individual customer with changing needs.

People will respect you more if you are open, honest, public, and responsive during a crisis. Don't hide behind spin or try to keep your bad news on the down low. You want your customers to be as informed as possible.

You shouldn't expect the job to be someone's entire life—at least not if you want to keep them around for a long time.

Breathe in the smell of exhaust and body odor, breathe out your health and sanity.

Policies are only meant for situations that come up over and over again.

a better lifestyle that makes work enjoyable because it's not the only thing on the menu. Shed

The world has never been smaller and markets have never been more open. Don't be a cultural or geographical hermit.

A lot of companies have a similar front-of-house/back-of-house split. The people who make the product work in the "kitchen" while support handles the customers. Unfortunately, that means the product's chefs never get to directly hear what customers are saying. Too bad. Listening to customers is the best way to get in tune with a product's strengths and weaknesses.

It's a beautiful way to put it: Leave the poetry in what you make. When something becomes too polished, it loses its soul. It seems robotic. So talk like you really talk. Reveal things that others are unwilling to discuss. Be upfront about your shortcomings. Show the latest version of what you're working on, even if you're not done yet. It's OK if it's not perfect. You might not seem as professional, but you will seem a lot more genuine.

when you're writing, don't think about all the people who may read your words. Think of one person.

Tener un contrincante te proporciona también una fantástica historia para contar a tus clientes. Tener una opinión marcada te hace destacar. La gente se anima cuando hay pelea. Toman partido. Los ánimos se encienden. Y esa es una forma estupenda de hacerse ver.

Cut your ambition in half. You're better off with a kick-ass half than a half-assed whole.