Quotes from David Droga

Just because you can do something, it doesn't mean you need to - restraint is something I admire.

I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world.

We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence.

Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story.

Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology.

Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists?

Generosity is as much showing your vulnerability as it is your passion for something.

I think the best way to show appreciation for things going well is to make things better.

The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words.

Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself.

I just loved the idea of writing for different personalities all the time.

It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world.

Each consumer has the power of their wallet and their voice. They can exercise that.

I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make.

Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters.

Your campaign shouldn't just die the day you spend your last cent.

The agency is who it is because of many, many, many chapters that needed to happen.

You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time.

We win more business, not because of pitching but because clients say, 'We like the work you're doing.'

Sometimes the best ideas will come in the least inspiring places.

When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that.

I am the most competitive person you will ever meet.

Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do.

My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.