Quotes from David Droga

I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.

I'm not an executive. I'm a creative person.

Creativity is a game changer. That's true of society, in advertising and in life.

It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further.

The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.

I really care about leaving a trail of goodness wherever we can.

One day, when I have advertising out of my system, I want to be Prime Minister of Australia.

I secretly wish I had experienced advertising in the 'Mad Men' period.

I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration.

People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care.

The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that.

The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference.

I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones.

I don't want to spread myself so thin that I achieve nothing.

We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed.

Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.

I haven't lost that quest and that thirst to do something great.

If you can allow yourself to do more good with your creativity by being successful, then that's a great thing.

The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner.

Caring makes you want to work harder.

Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world.

You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really.

The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.

I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome.