Quotes from David Droga

The greater the pressure and expectation, the more I relish the opportunity.

Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising.

I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society.

Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular.

If you don't have reservations, you're a fool. You can't go blind into something.

The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity.

Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium.

We work in an industry where people invent technology to avoid what we create.

There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people.

Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising.

My mother had to label all our clothing. As the youngest boy, all my tags read Droga5.

Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction.

Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office.

If people know they're being sold to, you can celebrate the sell.

A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well.

Online is amazing, but it, in itself, is not a solution.

It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising.

I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client.

To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on.

If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?'

As a typical creative, I am all ego and insecurity!

Under Armour is not about the Left or the Right. It's about moving forward together.

The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs.

There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity.