Quotes from Reggie Fils-Aime

The appeal of Wii to nongamers has taken away some of the seasonality of sales we've come to expect in the past.

Our goal is that everything we do blows people away.

I really suck at 'Smash Brothers.'

I grew up playing the Super Nintendo.

'First to market' is simply a demarcation on a calendar. It really doesn't mean anything.

If you just sit on what you've created, chances are you're not going to be around much longer.

The competitive landscape for us is very broad. We see ourselves in the entertainment space. We compete with listening to the radio. We compete with watching TV. We compete with social networks.

The fact that the Nintendo 3DS business is backwards compatible incentivizes us to get as many new consumers into the core DS platform as possible.

We respect all of our competitors, and when I talk about our competitors, all of our competitors for entertainment time and leisure time.

Nintendo Switch is a home console you can play anywhere, with anyone. Clear. Compelling.

For Nintendo Switch, it really is about a big-game experience.

We want the consumer who has bought into the Nintendo Switch platform. When there's a great third party experience, we want them to jump in immediately.

For us, we're clear that, in terms of Nintendo-developed games, we want to bring new experiences from our best franchises to Nintendo Switch, and that's what you see with 'Smash Bros.' and 'Pokemon.'

'1-2 Switch' is a party in a box.

If we had not had the Wii U, we would not have the Switch.

Our developers are constantly thinking about, 'How do I bring new and novel experiences to our platforms?' whether it's the Switch, 3DS, or even a smart device. So that is just part of the way our developers think.

We believe used games aren't in the consumer's best interest.

We want the technology in our devices to enable a social experience.

One of the things that, on one hand, I love and, on the other hand, that troubles me tremendously about not only our fanbase but about the gaming community at large is that, whenever you share information, the perspective is, 'Thank you, but I want more.' 'Thank you, but give me more.' I mean, it is insatiable.

The fact is, there's no single magic number that defines profitability for a game.

My favourite game is 'The Legend of Zelda: Link to the Past.'

Look at how many times we've improved on the Game Boy Advance in terms of the look, the feel, screen changes, and everything else. We believe that type of constant innovation is critical to driving this industry, and certainly if you look at the world wide sales of Game Boy Advance, I don't think anyone would disagree.

We see our mobile initiatives as a way to bring our intellectual properties and our gameplay experiences to a larger population than the tens or hundred million consumers that own a dedicated gaming system.

That's what DSi is all about: Providing simple, quick-to-master experiences that everybody can pick up and enjoy.