Quotes from Reggie Fils-Aime

In the end, given the way we view the world and the way that we view ourselves as an entertainment company, our biggest challenge is creating content and creating services. Excite people. We were fortunate we were able to do that with the Wii.

Nintendo looks at every technology. Often times, we look at technology before it really is considered mass-market ready. The original DS had touch screen on a device. First time that a mass market product had touch screen built in.

I love 'Spirit Tracks' - I'm a 'Zelda' fan all my life.

With innovation, there is always risk.

In the end, I don't mind how you interact with our IP as long as you're interacting with it every day.

We are so fortunate that our IP has been so effective out in the marketplace that every time there's a new iteration, our developers feel a sense of pressure.

With risk, sometimes you have tremendous success, sometimes not so much.

The gaming enthusiast that buys a tremendous amount of games is truly insatiable.

The reality is, the way that online experiences have progressed, it's an expensive proposition. The amount of servers we need to support 'Smash Brothers' or 'Mario Kart' - these big multiplayer games - is not a small investment.

I love playing our content. Except for 'Smash Brothers.'

You need to run the company on an even keel, and you need to be thinking about the company long-term and how to drive your next innovation.

I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software that drives hardware, and it's new, unique, compelling experiences within software that make it stand out.

I grew up in a lower-middle-class environment, usually the lone minority among my classmates.

In the end, we don't believe in launching any type of product if it isn't perfect in our eyes.

We believe that creating a 'Mario' game is a special endeavor.

We compete with all of the time that consumers spend when they're not sleeping, they're not eating, not going to work or going to school. Because everything else is entertainment time.

That 'Super Mario' movie from the 1990s... left a really bad taste in the mouth of our developers.

I was accepted into Cornell in 1979 and went there to follow a finance and business path. I ended up pursuing marketing and sales because I was selected by Procter & Gamble as an undergraduate candidate to go into its brand management program, which is typically available only to M.B.A. candidates.

I get asked constantly, what's Nintendo's approach to the esports community. And our approach is we want to enable consistent standards. We want to enable an approach to the competition that's fair, that's balanced, that enables the players to showcase their skills.

We expect people's experience with Miitomo to be a rewarding one in its own right. But at the same time, it's also a way to have them engage - or reengage - with Nintendo.

We brought augmented reality to the marketplace with Nintendo 3DS. We made it fun; we made it social.

We want Miitomo to create an atmosphere that's distinctly Nintendo.

Nintendo prides itself in being a technology-driven, mass-market, entertainment company.

Nintendo, as a company, prides itself on doing things differently.