Quotes from Roy H. Williams

A visual image in the hand of an artist is merely a tool to trigger a mental image.

A visual image is a simple thing, a picture that enters the eyes.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.

A good story often increases the salability of an item without increasing its actual value.

Contrary to popular belief, Americans don't hate advertising.

The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.

It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.

Lives, like money, are spent. What are you buying with yours?

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.

Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.

Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.

It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation... as music.

One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.

LOTTERY TICKET: a voluntary tax paid by people who are extremely bad at math.

Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.

Our actions are all that separate our daydreams from our goals.

Sad is the man who has no place to put his faith other than in himself.

Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.

Knowing and doing are entirely different things.