Quotes from Roy H. Williams

No trade will be made unless they want the thing more than they want their money.

People don't trade money for things when they value their money more highly than they value the things.

If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.

The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.

Live and "love to be fascinated.

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

Guard the secret theater of your heart. See nothing there that you do not want to see happen in reality.

According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time.

You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.

A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.

The salability of an item can often be improved while the value itself remains unchanged.

Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought.

Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.

A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.

A meaningless statement remains meaningless no matter how often it's heard.

One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.

Strings of gravity vibrate at a different frequency than strings of light.

Writing good ads is easy when you have something to say.

The first step in exceeding your customer's expectations is to know those expectations.

Our actions are all that separate our daydreams from our goals.