Quotes from Roy H. Williams

Follow a trail of bold mistakes and at the end of them you will find a genius.

Small thoughts fit easily into a closed mind, but big thoughts require an open one.

Take your inspiration from wherever you find it, no matter how ridiculous.

The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

Referring to an event in an untold story is a powerful technique rarely used.

Live and "love to be fascinated.

A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether.

Any investment in sales training is an investment in your own gross profits.

No trade will be made unless they want the thing more than they want their money.

People don't trade money for things when they value their money more highly than they value the things.

The best ads are about the customer and how the product will change his life.

Rescuing people from the results of their own foolishness is really what customers service is all about. Customers rarely obey the rules. They expect you to rescue them whenever they do something stupid. Will you be a "rescuer," known far and wide for customer service, or will you steadfastly insist that your customers follow the proper procedures?

For every five sales you make, another nine customers who had hoped to buy from you will leave your store disappointed and empty-handed. This means your existing store traffic can give you 2.8 times your current sales volume, if you sell only those customers who are ready to buy. The only thing more expensive than hiring a sales trainer is not hiring one. Any investment in sales training is an investment in your own gross profits.

67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so.

The fate of your company is in the hands of your people. Train them well.

The risk of insult is the price of clarity.

HE WORLD LOOKS AT YOU and sees one person; you look in the mirror and see another.

The only thing more expensive than hiring a sales trainer is not hiring one.

People in business are uniquely unqualified to see their own companies and product objectively. Too much product knowledge causes them to instinctively answer questions no one is asking.

Consequently, a young business often grows by large percentages. Mature businesses rarely do.

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation... as music.

Words are mere shadows cast by ideas. But the ideas they represent are real.

Numerals are images of amounts. But the amounts they represent are real.