Quotes from Seth Godin

The analysis, based on past events, certainly seems sound. But following your instincts is the only way you're going to do something unsound.

If the game is designed for you to lose, don't play that game. Play a different one. Hiring

Marketers make change happen: for the smallest viable market, and by delivering anticipated, personal, and relevant messages that people actually want to get.

A fundamentalist is a person who considers whether a fact is acceptable to his religion before he explores it.

No, the reason that most of them didn't have a chance is that somewhere along the way they quit. They didn't quit high school or college or law school. Instead, they quit in their quest to be the best in the world because the cost just seemed too high.

There's still a safety zone, but it's not in a place that feels comfortable to you. The new safety zone is the place where art and innovation and destruction and rebirth happen. The new safety zone is the never-ending creation of ever-deeper personal connection.

What's a bootstrapper to do? You have to go where the other guys can't. Take advantage of what you have so that you can beat the competition with what they don't.

Given the choice between building a thriving, profitable business with a niche and a really boring product and putting your life savings into an intensely competitive business where you're likely to fail but the product is cool, the experienced bootstrapper will pick the former every time. If you find an industry filled with wannabe entrepreneurs with a dollar and a dream, run away and look for something else!

Anxiety is nothing but repeatedly reexperiencing failure in advance. What a waste.

A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner. Before

Every time you find yourself following the manual instead of writing the manual, you're avoiding the anguish and giving in to the resistance.

If you're trying to succeed in a job or a relationship or at a task, you're either moving forward, falling behind, or standing still. There are only three choices. To

Alas, there isn't a pain-free way to achieve your goals.

Organizing around the average, then, is too expensive. Organizing around average means that the organization has exchanged the high productivity of exceptional performance for the ease and security of an endless parade of average performers. The

The way we make things better is by caring enough about those we serve to imagine the story that they need to hear.

The cost of being wrong is less than the cost of doing nothing.

Where did your art go while you were tweeting?

Permission Marketing is the tool that unlocks the power of the Internet.

Too many organizations care about numbers, not fans.

Art isn't a result; it's a journey. The challenge of our time is to find a journey worthy of your heart and your soul.

Those who fear risk also begin to fear movement of any kind.

Marketing guru Jay Levinson figures you have to run an ad twenty-seven times against one individual before it has its desired impact. Why? Because only one out of nine ads is seen, and you've got to see it at least three times before it sinks in.

Interruption Marketing was easy. Build a few ads, run them everywhere. Interruption Marketing was scalable. If you need more sales, buy more ads. Interruption Marketing was predictable. With experience, a mass marketer could tell how many dollars in revenue one more dollar in ad spending would generate. Interruption Marketing fit the command and control bias of big companies. It was totally controlled by the advertiser, with no weird side effects.

Permission Marketing represents a huge threat as well as a huge opportunity.