Quotes from Seth Godin

In other words, they believe it's wiser to focus more on increasing sales to a smaller percentage of your existing customers than to find new ones.

the new form of marketing is leadership, and leadership is about building and connecting tribes of like-minded people.

The Bhagavad-Gita says, "It is better to follow your own path, however imperfectly, than to follow someone else's perfectly.

Bloggers around the world are discovering that it's cheaper and faster and more effective to build their own media channels than it is to waste time arguing with the old ones.

Fact is, the first 100 years of our country's history were about who could build the biggest, most efficient farm. And the second century focused on the race to build factories. Welcome to the third century, folks. The third century is about ideas.

farmer will tell you that fertile land is much more important than better seeds.)

The act of trying to guarantee the success of an innovation is almost certain to make it less likely that it will succeed.

By being customer-focused instead of retail-focused, or factory-focused, a manufacturer or merchant can widely increase its offerings, thus increasing share of wallet.

durability of customer relationships. Invest money in customer retention, because it's a small fraction of the cost of customer acquisition.

Want to watch a movie? Netflix is a better librarian, with a better library, than any library in the country. The Netflix librarian knows about every movie, knows what you've seen and what you're likely to want to see. If the goal is to connect viewers with movies, Netflix wins.

Passion isn't project-specific. It's people-specific. Some people are hooked on passion, deriving their sense of self from the act of being passionate.

Have you ever heard of Gmail? Ever used it? If so, it's not because Gmail ran a lot of TV ads (they didn't). It's because the manifesto of free email got to you.

The art of leadership is understanding what you can't compromise on.

Strangers Friends Customers Loyal Customers Former Customers

The epic battle of our generation is between the status quo of mass and the never-ceasing tide of weird.

The problem doesn't lie with the great teachers. Great teachers strive to create linchpins. The problem lies with the system that punishes artists and rewards bureaucrats instead. Here

The second reason there are such tremendous benefits to being number one is a little more subtle. Being at the top matters because there's room at the top for only a few.

At that moment, a suite of marketing messages must begin to be applied. The goal is to teach, cajole, and encourage this stranger to become a friend. And once she becomes a friend, to apply enough focused marketing to create a customer.

I don't remember writing most of these posts.

You can create dozens or even hundreds of paths for an individual to follow from the first contact until the highest level of permission is granted.

Everything happens for a reason, doesn't it? Even if you don't consciously agree with that statement, your brain sure does.

while luck may be more appealing than effort, you don't get to choose luck. Effort, on the other hand, is totally available, all the time.

Here's another way to describe the two axes: One asks, Can you see it? The other wonders, Do you care?

The entrepreneur is comfortable raising money, hiring and firing, renting more office space than she needs right now. The entrepreneur must dream big and persuade others to share her dream. The freelancer, on the other hand, can focus on craft. She can most easily build her business by doing great work, consistently.