Quotes from Seth Godin

It's damaging to build organizations around repetitive faceless work that brings no connection and no joy. As

These are all commodity-focused issues. The old conceit of a retailer was that if you offered the right products at a fair price in a convenient location, you'd do fine if you watched your expenses. Today, the issues are totally different.

Kindness creates connection. It generates respect (on both sides) and it scales.

Quit the wrong stuff. Stick with the right stuff. Have the guts to do one or the other. The

They don't understand that Excellence isn't about working extra hard to do what you're told. It's about taking the initiative to do work you decide is worth doing.

It's hard for me to imagine how a $50 million marketing campaign is ever appropriate for any business to launch an ideavirus. If you need to interrupt that many people, you're doing something wrong.

Winners understand that taking that pain now prevents a lot more pain later.

Michael Jordan wasn't the first basketball hero by any means, but our desire to have a hero, as sparked by earlier stars like Wilt Chamberlain and Larry Bird, made it easier for Michael to walk in and fill a role that had to be filled by someone.

The abundance mindset makes it easier to be graceful.

As the economy shifts, large (and small) organizations are discovering that this brainwashing thing was a huge error. You can't snooze your way to greatness. You can't optimize your way to surprising growth. You can't organize your way into blamelessness.

As Susan Kare, designer of the original Mac interface, said, "You can't really decide to paint a masterpiece. You just have to think hard, work hard, and try to make a painting that you care about. Then, if you're lucky, your work will find an audience for whom it's meaningful.

Doug needs to leave for a very simple reason. He's been branded. Everyone at the company has an expectation of who Doug is and what he can do.

We have a choice about where to aim the lens of our attention. We can relive past injustices, settle old grudges and nurse festering sores. We can imagine failure, build up its potential for destruction, calculate its odds. Or, we can imagine the generous outcomes we're working on, feel gratitude for those that got us here and revel in the possibilities of what's next.

Doug has hit a plateau. He's not going to be challenged, pushed, or promoted to president. Doug, regardless of what he could actually accomplish, has stopped evolving—at least in the eyes of the people who matter.

Plenty of people are good at what you do. Very good at it. Perhaps as good at it as you are.

Es posible aprender a ver cómo el ser humano sueña, decide y actúa. Y si ayudas a la gente a ser una mejor versión de sí misma, a ser la persona que quiere ser, serás un buen profesional del marketing.

FIVE QUESTIONS If we knew the right answer, would that be enough to solve our problem? Which edges are working for unrelated organizations? Could we get closer to the edge? How do we make our product or service public, not private? Is it really remarkable?

With limited time or opportunity to experiment, we intentionally narrow our choices to those at the top. You're

we start formal organizations when it's cheaper than leading a tribe instead. Having employees, for example, gives you a tight interaction of communication and output that used to be difficult to accomplish from a less formal tribe.

Some artists think they need a boss. Someone who will not only pay them, but also tell them what to do. The moment this happens, the artist is no longer an artist.

The first thing a leader can focus on is the act of tightening the tribe. It's tempting to make the tribe bigger, to get more members, to spread the word. This pales, however, when juxtaposed with the effects of a tighter tribe. A tribe that communicates more quickly, with alacrity and emotion, is a tribe that thrives. A tighter tribe is one that is more likely to hear its leader, and more likely still to coordinate action and ideas across the members of the tribe.

Apostar no significa estar en lo cierto; significa pasar a la acción.

One reason to buy a watch (or a book) is because you want to possess it, show it off, give it to your grandchildren. Holding a book is a luxury, one for which you pay a premium.

Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.