Quotes from Guy Kawasaki

Tienen suerte los gobernantes de que los hombres no piensen.» Adolf Hitler

Successful companies are started, and made successful, by at least two, and usually more, soulmates.

Exude Optimism Above all, leaders cannot have a bad day. No matter how scared and depressed you are, you cannot show fear, uncertainty, or doubt. You must exude optimism every day. "I cannot remember a time when Steve Jobs looked beaten.

How long should our business plan be? Answer you're looking for: "You shouldn't write a business plan. You should get customers.

starting a community is like getting a puppy: it sounds like a good idea in the beginning, but you have to clean up after it and train it. Also, when it grows up, it may no longer be cute.

En una ocasión, una organización de salud intentó asustar a los adolescentes para que no fumaran marihuana diciéndoles que los jóvenes que lo hacían multiplicaban por cinco las probabilidades de entablar relaciones sexuales. Pensémoslo bien: ¿crees que eso animaría o haría desistir a los adolescentes de fumar la maldita hierba?

Find Soul Mates The next step is to find some soul mates to go on your adventure—think Bilbo Baggins in The Fellowship of the Ring. However, people love the notion of the sole innovator: Thomas Edison (lightbulb), Steve Jobs (Macintosh), Henry Ford (Model T), Anita Roddick (The Body Shop), and Richard Branson (Virgin Airlines). It's wrong.

Do not pray for an easy life; pray for the strength to endure a difficult one. —Bruce Lee

Numbers are a bad idea for names because people won't know whether to use numerals (123) or to spell out the number (One Two Three).

When telescopes work, everyone is an astronomer, and the world is full of stars. When they don't, everyone whips out their microscopes, and the world is full of flaws. The reality is that you need both microscopes and telescopes to achieve success.

How about first ensuring that people within a twenty-mile radius like the food before worrying about scaling the restaurant?

What gets measured gets done.

Do you think we need a real CEO? Answer you're looking for: "Maybe, someday. But probably not right now. What you really need right now is a great product.

Today brands are built on what people are saying about them on social media—not on what companies are saying about themselves.

Accept that people aren't good or bad. Good people can do bad things, and bad people can do good things.

Do what's right. Influence comes with a moral obligation to stand up for your principles and to help less fortunate people.

Seek out and embrace people who challenge you. You will learn more from them than from the folks who hold you to lower standards.

incomplete and slow, people depended on a brand's imprimatur for quality assurance. In the book business, the average number of stars on Amazon and the first few comments that strangers have posted

In our opinion, most search engine optimization (SEO) is bullshit. It involves trying to read Google's mind and then gaming the system to make Google find crap. There are three thousand computer science PhDs at Google trying to make each search relevant, and then there's you trying to fool them. Who's going to win?

Thank the people who helped you achieve results before they are gone. You'll regret not doing so if the opportunity passes.

If you are successful, someday you'll have a hard time even remembering what year you launched. If you are unsuccessful, it won't matter.

Remember the opportunities that you were afforded. After you've "made it," provide opportunities to others.

En el mundo hay dos tipos de personas y de organizaciones: los que comen y los que dan de comer. Los que comen quieren un trozo más grande del pastel; los que dan de comer quieren hacer un pastel más grande. Los que comen piensan que si ellos ganan, tú pierdes, y que si tú ganas, ellos pierden. Los que dan de comer creen que con un pastel más grande todo el mundo podría salir ganando.

But then the market does a strange, powerful, sometimes frustrating, but often wonderful thing: it decides on its own.