Quotes from Guy Kawasaki

Ambitious failure, magnificent failure, is a very good thing.

Patience is the art of concealing your impatience.

You know, if you're Guy Kawasaki and you create a car that gets 500 miles a gallon with zero emissions, people on the Internet would say: 'I could have done that in half an hour, and it's been done before. What's the big deal? I expected something more from him.' Meanwhile, they didn't do it, right? They're still living at home with their mothers.

If you're an entrepreneur and you think that the president makes a difference to your business, you should stay at your current job.

A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'. Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.

Simple and to the point is always the best way to get your point across.

You have to sit by the side of a river for a *very* long time before a roast duck will fly into your mouth.

Steve Jobs has a saying that A players hire A players. But B players hire C players, and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.

Steve [Jobs] proves that it's OK to be an asshole... He just has a different OS.

The next time you think that there's something that you "can't live without", wait for a week and then see if you're still alive or not

Ideas are easy. Implementation is hard.

Take my word for it: More people will like you if you believe that people are good until proven bad.

Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.

People deserve a break. The stressed and unorganized person who doesn't have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don't judge people until you've walked a mile in their shoes. Give them a break instead.

If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.

The first good reason to write a book is to add value to people's lives.

If you don't toot your own horn, don't complain that there's no music.

There are two kinds of people: eaters and bakers. Eaters think the world is a zero-sum game: what someone else eats, they cannot eat. Bakers do not believe that the world is a zero-sum game because they can bake more and bigger pies.

Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.

Writing a book isn't an easy process nor is it always enjoyable, but it is one of life's most satisfying achievements.

A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.

Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn't easy, but it's fun and sometimes even lucrative. Plus, your book could change the world.

Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.

Defy the crowd. The crowd isn't always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.