Quotes About Branding

Marketing is fundamental to what makes us human. Marketing is not solely about selling chewing gum, cars, cellphones, and tourist packages. Everything in life involves the process of marketing something to someone.

Disruption is continuously afoot in every industry, but especially in autos. It is how Toyota, Nissan and Honda bloodied Detroit: They did not start their attack with Lexus, Infiniti and Acura, but with low-end subcompact models branded Corona, Datsun and CVCC.

Leave a movie audience inspired, and they will want to ingrain that movie into their lives with the toys, branded food products, soundtracks, and clothing they buy.

Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.

I probably should have a brand, but I think you can't get the best artists to work for you if you're branded. I get the trade-off, and I really would like to be more famous for my work, get more credit for my achievements.

It certainly is a positive thing... having a trademark.

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

A corporation trademark represents a total program for a company. A good symbol will implement its products. Normally such a symbol will be around for an indefinite future 10, 20, 30 years or more.

We don't use the trademark to market anything. It's our identity.

I knew I wanted to create a character who was nerdy and kind of square, so when I drew a square sponge, everything came together. And originally his name was SpongeBoy, but there we couldn't use that for trademark reasons.

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

If you look at YOURSELF as the brand, then you will understand an intrinsic truth: People judge.

A fierce possessiveness gripped him, a need to brand her, to make her his, now and forever. And he knew it was madness.

The keys to brand success are self-definition, transparency, authenticity and accountability.

Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.

Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting.

People love advertising in particular but they hate advertising in general.

It really doesn't matter to me. We're just talking about clothes. I can understand what the NBA is trying to do. I love my sneakers, but we're just talking about clothes.

TITLES BY MAX BARRY Providence Lexicon Machine Man Company Jennifer Government Syrup

Repetition makes reputation and reputation makes customers.

People like to shy away from comparisons. Personally, I think that's a mistake. Comparisons can be good. People like to compartmentalize things within their own heads, and helping them do that can actually be a positive thing for the brand you're trying to build.