Quotes About Branding

My audience expects cold, hard truth. They don't expect me to dance around it. They expect me to say it the way they think it. That's part of my brand. If I don't do that, then my audience goes, 'What's up? Is he sick or something? What's wrong with him?' The entity has a brand.

Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project.

My legal name is Mulroney Lapham, but politically, 'Mulroney Lapham' just didn't work. Too much for a lawn sign.

That diamond cutter sign became my moniker.

You know, I'm behind my company. My company has been a big part of my life. And it's not that I been buying a company or that my father bought a company and tried to do something out of it. You know, it's not the same thing. It's my name, it's my company, it's my signature.

Did I have a signature shoe? Have you ever heard of huaraches?

Ever since I signed with Nike I definitely got a crazy amount of shoes.

By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.

At HSN, the experience we create are a significant point of differentiation.

I don't believe in signing anything and everything that comes my way. I leave it to my agency to help narrow them down for me, but I do research it myself before signing. The image of the brand and its ambassadors go hand in hand.

Apart from films I've been shooting a lot of ads and signing on with a lot of brands as their primary endorser.

These days, of course, a branding presence is even more indispensable to an artist or entrepreneur. Can we do it? Are we intimidated? Are we too shy or introverted? Too proud? You and I can't put half our ass where our heart wants to be. We have to be in all the way.

These days the branding of Fox News as "Fair and Balanced" often seems primarily to serve the purpose of proving that irony is not dead.

For a long time thereafter I stared almost steadily at the bright and ostentatious VERIZON sign on top of one of the tallest buildings—the only branded skyscraper in Manhattan, a fucking blight marring the skyline—and I thought, Why couldn't those cunts have flown into that building?

writing pad that bears the logo of public accommodations.

Summer is conference season - a critical time for building brands, making connections, and shaping industries.

There's nothing worse that you can do than create an aura about a company that's not substantiated by fact. It's not only ineffective but actually harmful to the company. You can create an image or whatever, but it won't stick.

Who doesn't know the easy, breezy, beautiful Covergirl line? I'm so excited to be the face of the brand in Australia and help all girls find and rock their inner Covergirl!

We want the brand of Accenture to be innovation.

My name is out there right now. I'm creative and innovative. I should capitalize on it.

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

When brands advertise with sports players, it inspires people to be part of and play sport.

I've done many ads because that's my new career. It's an inspiring extension for my mind.

Instagram is my 401k.