Quotes About Branding

I believe that the concept of 'design' encompasses every aspect of customers's exposure to a brand, from the moment they hear about us to the first time they visit our store to the process of ordering and anticipating the arrival of their glasses.

One of the things I've always personally tried to stress with this band was to have some kind of visual aspect and to be consistent with it - like, not to change.

You or I never buy an Intel product explicitly, and yet their sonic logo is far better known and more powerful than its visual equivalent. It's probably worth hundreds of millions of dollars.

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story.

When you have the chance to present yourself vocally, you realize a kind of brand develops around that vocal, and you start to see the public consciousness of you is only about one half of your brain.

I don't like to play anywhere with a banner for Carlsberg or vodka or whatever. I'm not a drinker myself, and I don't like feeling like I'm working for the liquor companies.

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

If brands can find a voice that matches them, and the artist embraces it, they can find a way that would serve them that doesn't feel like a sellout to the artists and has dramatic impact for the brand.

Marketers sometimes get caught in this lie that you must talk to people only in the voice that they recognize.

I want to position my books as premium-priced versions on the reasonably-priced scale, if that makes sense, to find a sweet spot between the high-end of what my brand can support and the low end that results in impulse purchases and maximum sales volume.

I absolutely loathe the idea of doing a fragrance simply as a moneymaker. Personal brand to make money? Vomit.

If the parties would brand themselves the way Coke and Pepsi and other products do so that you knew what you were buying, it had quality control. I vote for the Republican. He or she will not raise my taxes. I'll buy one. I'll take that one home.

I'm trying to sell every audience something; that something is me.

Sell yourself first, if you want to sell anything.

But you have to be creative on how you sell yourself and market yourself.

There's nothing that sells stuff like television. Nothing.

Everything of mine sells. An envelope with my name on it sells.

The sex element is the most important in the business. You must sell sex.

I read Naomi Klein's 'No Logo' when I was 15. It's one of the things that's shaped my relationship to fame - to endorsements, to selling things.

When I was in high school, I was thinking about getting ideas and making my first shoe, how it would be, and what brand it would be.

Being on a lunchbox was awesome, and being on a thermos was pretty cool, too.

Advertising is a nebulous beast at the best of times.

When we did Beats, we had to begin again. Nobody at Best Buy knew who we were.