Quotes About Branding

All things can be done by every company in the world. Apple builds a phone, and so does Samsung. It's not about being different but about being better at what you do.

Echoes of the iPhone are everywhere. Xiaomi's phones and Google's new Pixel are designed to fool you into thinking that they just might be an iPhone.

I'm very lucky that I'm not a photographer for hire - people hire me for me. I go into every commercial work with an art focus, with that lens; every brand I've worked for just lets me do whatever I want to do. I have full creative freedom.

It is immoral to brand children with religion. 'This is a Catholic child.' 'That is a Muslim child.' I want everyone to flinch when they hear such a phrase, just as they would if they heard, 'That is a Marxist child.'

My voice, my likeness is my livelihood. That's it. I keep it simple. I pick good products.

My editor picked out the name she wanted. I was either going to be Kim Harrison or Lisa Harrison, because she wanted me shelved right next to Hamilton.

I haven't done many commercials, and I'm very picky about it because it comes down to creative control.

Ads need to be little pieces of entertainment.

If we're deciding about merch pieces, t-shirts or hats, they have to be well designed and cool enough for somebody to want to buy it and then wear it and walk around advertising me and my music.

We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier is still very much a content company. I think about our products themselves as pieces of content.

I wanna have the coolest merch.

Advertisers are very wary of ideological media.

consumer investing," that is, working with businesses that sold directly to the broad public and whose fate would be determined by marketing, positioning, segment leadership, and branding. In short, businesses based on mastering consumer psychology.

Besides, the brothers did have some equipment that couldn't be readily copied. They had a specially fabricated aluminum griddle for one thing, and the set-up of all the rest of the equipment was in a very precise, step-saving pattern. Then there was the name. I had a strong intuitive sense that the name McDonald's was exactly right.

Between two products equal in price, function and quality, the better looking will out sell the other.

I am the best sports entertainer in the world. I always hear, 'Sports entertainer? You're a sell-out!' Call me a sell-out if you want. I'm buying in. This is my brand. NXT is mine.

You have a song, and people know it. It's like a calling card for you.

I have to consider the amount of business that my name can do and choose my projects carefully.

Everyone is someone else's catalyst for selling something these days.

Part of the reason Loewe has diversified into so many other categories is because what we can't do any more is simply say, 'Here's more stuff you can buy.'

Celebrity is hawking make-up, cars, everything; it's shifted.

I try really hard to separate myself from other celebrity brands.

I'm trying to become a young CEO, to brand myself in television and movies.

Channel brand is so key.