Quotes About Branding

The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.

Products are made in the factory, but brands are made in the mind

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

In advertising, not to be different is virtual suicide.

The most powerful element in advertising is the truth.

Marketing's job is to design intangibles into the product and then to use them to make products unique.

Social media technology creates a culture in which people turn into little brand managers, using Facebook, twitter, text messages to create a falsely upbeat, slightly overexuberant, external self that can be famous first in a small sphere and then, with luck, in a large one.

Being a (male) Bowie fan meant that your schoolmates branded you a 'poof', too.

I'm just an advertisement for a version of myself.

Good design is good business.

Google understood that if you're just a search engine, people assume you're a very, very good search engine.

A good story often increases the salability of an item without increasing its actual value.

Disney is just Disney. It's a company that's very good at what it does - controlling and promoting an image - until something happens that it can't control or cover up.

A good designer will actually design the company.

I think Katie Price is a really good businesswoman. She has made so much money.

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

Great marketing only makes a bad product fail faster.

Having a great idea for a product is important, but having a great idea for product distribution is even more important.

USA does such a great job sort of branding and packaging their shows and you know, they move and they sort of you got to keep up, you've really got to keep up with the train.

You have to have great design to be competitive in today's markets.

Trademark yourself with the mark of excellence.

If you can't advertise yourself, what hope do you have of advertising anything else?