Quotes About Branding

Marketing isn't just a few individual events. It's the sum total of everything you do.

Métete en tu producto y en todo lo que le rodea: en cómo se vende, cómo lo apoyas, como lo argumentas y cómo lo comercializas. Tus competidores nunca podrán tener ese tú en su producto.

Tener un contrincante te proporciona también una fantástica historia para contar a tus clientes. Tener una opinión marcada te hace destacar. La gente se anima cuando hay pelea. Toman partido. Los ánimos se encienden. Y esa es una forma estupenda de hacerse ver.

Todas las empresas tienen clientes. Las empresas con suerte tienen seguidores. Pero las más afortunadas de todas tienen audiencias. Tu audiencia puede convertirse en tu arma secreta.

Company naming is a key part of the branding process, but it's subject to contrasting tastes and an illiquid domain name market that results in startups wasting their time during the branding process.

Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.

I have my own marketing company, Always Civil, where I help artists create their online identity. I have worked with Lil Wayne, Young Jeezy, Mary J. Blige, Pusha T - the list goes on.

There's always been product placement in Bond movies.

Plan the sale when you plan the ad.

I hope my music sets up the platform for me to be able to do lots of things - to have a cowboy-boot line, maybe, or do a perfume or makeup deal.

People really don't watch TV no more - it's all about social media. I think it's a great platform for showing off your brand, who you are, interacting with fans, interacting with people in general.

We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique.

Working with Sprite is huge and one of the biggest platforms.

Prada is extremely directed in terms of communicating what they like and what they don't like. That is actually extremely pleasant because it clarifies very easily what you can do and what you need to do.

Online advertising is display plus search.

Even as a kid, I wore J.C. Penney plain-pocket jeans because they were plain pockets. I didn't want anybody's name on my backside. I personally don't like to wear clothing that is named for somebody or has someone's likeness all over it.

StyleHaul will allow me more opportunities to express my point of view in the lifestyle and fashion space.

I feel like my brand and Pentatonix brand sometimes don't really... they clash a little bit.

I remember really loving the CoverGirl ads when I was younger - there was something very cool about how they always put the girls in white. It looked so clean.

We have our own clothing line called Birdiebee that we just love.

For years, the company was known as a women's shoe company. Then we added men's clothing, shirts and shoes, and people thought of us as a men's brand.

I never thought I'd have a clothing line.

I've been fortunate enough to pick the brands that I collaborate with based on if they feel authentic to me and if it's on-brand with what I am doing.

I want to do what the Kardashians do and use my social media channels to sell the products. I'm not just putting my name to the make-up collection, I've actually done a lot of hard work.