Quotes About Branding

I know how to sell a brand and create excitement around something, and so when you combine those two together -entertaining and marketing - it's like things start to go crazy.

A commercial is a commercial.

I'd like to film a British commercial; they're better than American ones.

A lot of the commercial world wants to bank in on the cachet that jazz brings.

Some commercials can work against your image.

Back in the day, if you did any commercials or were affiliated with a company you were a sellout. Now it's kind of normal to do that.

I didn't really like doing commercials.

One of my first commercials was for a Samsung cellphone. It was made as a mini-movie.

I don't like that I'm my own commodity, that I am what I sell.

The big companies are like, It's so good but we don't know how to market it.

A writer can't afford to just focus on writing and leave marketing aside in today's competitive market.

I can't complain about the way I've been marketed because it's been so successful.

I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There will be too many of all of them. The strongest ones, the ones who offer the best customer experience, will survive.

For its health, cricket needs to look outward to the sharpest minds, to people who sustain and nurture brands and often take hard but necessary decisions. Cricket cannot be bound by cricketing minds alone.

Cutting prices or putting things on sale is not sustainable business strategy.

Vince McMahon is one of my all time idols in terms of building a brand and sustaining a great company.

Ads sway kids' preferences. Star athletes spokespeople sway kids' preference.

Anyone looking for a black cashmere sweater isn't going to come to me.

We want to do sweaters for dogs and call it 'Bark Jacobs.' If it works, great. If it doesn't, we'll drop it and do something different.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

classical musicians are now as subject to marketing principles as any other performers.

What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.

À ce stade tardif de l'histoire, tout n'était que marketing. Les universités étaient contraintes de développer leur marque. Toute action charitable devait battre tambour. Les amitiés se mesuraient en partages, en likes, en liens. Poètes et prêtres, philosophes et pères de jeunes enfants : nous étions tous engagés dans un business total et sans fins.

As geographic place lost its power to guarantee quality, modern corporate brands began to appear, at first linked to the personal names of the manufacturers, who thereby offered their reputation, their face as it were, to establish a bond of trust with consumers.