Quotes About Branding

Many a small thing has been made large by the right kind of advertising.

Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.

Combined with your meme, your theme—an unintentional rhyme—gives you double-barreled memorability.

Les places sont envahies de chaises en plastique et de parasols dédiés au dieu Coca-Cola.

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

A brand is no longer what it tells consumers it is—it is what consumers tell each other it is.

The candy bars in their paper wrappers also had interesting names such as "Nummy Bar

Ultimately, brands are built by people who passionately believe in their brands. Indeed, many of the world's best brands can be linked to a single person: Howard Schultz created Starbucks, Steve Jobs built Apple, Pleasant Roland formed American Girl, Richard Branson developed Virgin, and Phil Knight was the driving force behind Nike. Brand builders understand and believe in the power of brands.     Tim

What Applebee's was proposing was like Rick Bayless's endorsement of a line of chicken sandwiches for Burger King

Unless a product becomes outmoded, a great campaign will not wear itself out.

With most tech guys, it's the same outfit every day - they wear their company logo.

Who were the biggest acts in the world in 1987? Guns N' Roses and Metallica. I shamelessly pandered to surfers and skateboarders, and in pictures from then, you'll see Slash and those guys wearing N.W.A stuff. If they thought it was cool, people in Kansas and Wyoming would buy it. That's how we broached the subject.

When Justin Bieber started wearing the Obey bar logo, we discontinued it. That was kinda one of the last straws.

I think people see me as someone who wears a lot of big jewelry, so it would be fun to do a costume jewelry type line.

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.

In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.

I've made sure to always update my web properties constantly - Twitter, Facebook, Tumblr, my Hypebeast blog... making sure I divided content across all of them to keep each outlet fresh to keep people coming back.

When someone calls me a blogger, I think, 'That's one of the things I used to do.' I'm a creative director for my shoe brand; I'm the editor-in-chief of 'The Blonde Salad,' which is a website and not just a blog anymore.

Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it's driven by direct response metrics.

My job, I believe, is to convince you to allow me to be part of your brand. Then when you look to present yourself a certain way you'll come to me, go to our website, and you'll buy want you want in the color you want, in the size you want, for the season you want.

Natalie's estate is handled by Global Icons, and they police the world so her picture isn't on a T-shirt or coffee cup unless we approve of it.

I'm always asking, 'How do you give a guy a new reason to buy a polo?'

Actually I am very glad that people can buy Armani - even if it's a fake. I like the fact that I'm so popular around the world.

People talk about the age and positioning of a brand, but hell, it's not about that. The global language is digital, and we need to speak the language.