Quotes About Branding

'The Lego Movie' did better than we could possibly have imagined. We were very nervous that people would discount it because it is called 'The Lego Movie.'

Everything I post online is curated.

We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It was just too much for consumers to figure out at once.

I thought I was investing in myself and my brand, like Kim Kardashian. When she buys these clothes, she's investing in herself, because she is a big brand and is likable. I thought I had that potential. My ego got too big. To think I could be someone like that when I was the most hated girl ever.

As a responsible consumer brand, we have not just built for the short term, but build for longer-term relationships.

I want to build an asset-driven business, and I want to make my clients a part of everything I'm doing. Go into the branding business, consumer products, food, apparel. We need to expand in those places.

We are trying to speak to the consumer by their lifestyle.

Like manchurian candidates, we have been made into manchurian consumers, who subconsciously buy when we are triggered by our brand masters.

I think we'll still be a family restaurant, we'll be contemporary, we'll be lifestyle, we won't be old, we won't be 60 years old in the view of the consumer.

Marketing is a contest for people's attention.

I think there are records that will sell, and I think what makes a record sell is a continuity of sound.

When I started this business, my job was to sell people on my brand and convince them to embrace it in a way that made sense to them.

If you don't cop the ZO2s, you're not a baller.

Marketing is a core part of anything you do.

Apple is very, very good at almost everything it does, and that includes corporate communications.

Many brands have lost their way in the process of evolving from a small company to a much bigger corporation.

It's all very well setting up your own brand of face cream or exercise wear - but Christ, it's so shallow.

Even though brands are created by people, they belong to the corporations.

Things have to sell, of course, but if I don't want to put bags on the runway, we don't put bags on the runway. I have complete creative control.

Our message has always transcended borders and cultures and is central to who we are as a brand.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

What part of media doesn't need to connect with their customers more smartly?

When I started working, I just had my name be 'Bryce Dallas.'

If you want to be a national brand, damn act like it.