Quotes About Branding

Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.

I use trolling tactics to build my brand.

I spend three hours a day working on my social network profiles. I think about the right people to tag, the ones who might generate new leads. It's my work, my self-promotion.

I don't license everywhere. I take care of my name.

It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.

My father has many talents, but his best is marketing.

I've never talked about being Jewish in a promo ever. But my name is just so blatantly a Jewish name. It's not like my name is Maxwell Jacob Smith.

I think it's interesting how you can associate a creative brand with a human being and use some of the good qualities of the human being and make it like a really tangible product that a lot of people can love.

You sent one of your own people to get his ass kicked? That's not the way to build brand loyalty.

every employee and manager must understand who you are as a company, and what you stand for. They must be true to your brand values and be able to passionately explain them to your prospects and customers.

Almost all cigarette smokers, for instance, have a favorite brand and insist that they cannot be satisfied by any other brand. When blindfolded, however, they cannot distinguish this favorite brand from any other brand. They are not buying the cigarettes but buying the package. The same is true of most beer drinkers: they have a favorite brand, but cannot distinguish it from other brands when blindfolded.

company's image and improve client confidence.

having a bad reputation or none at all is a serious handicap for a state seeking to remain competitive in the international arena. The unbranded state has a difficult time attracting economic and political attention.

My tone was part bubbly, part cutting - a mash-up of sugar and snide so perfected I should TM it.

Everything at a NASCAR event carries a corporate logo except the lavatory stalls.

The commercial, anthropological, and sociological branding process that professionals engage in now creates visceral distinctions to evoke immediate responses in people.

The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling.

Stop thinking of your product as a commodity.

En ventas, lo importante no es a quién conoces, sino quién te conoce». El posicionamiento te ayuda a darte a conocer.

After that time, he was not in the real estate business as much as the Donald Trump business. He licensed his name to an enormous number of products—including clothing, wine, water, jewelry, steak, vodka, and a university (of sorts)—though none lasted very long or made much or any money for his partners.

It has a shiny buckle with PRADA on it, which is Italian for insecure.

She's got a big belt around her hips. It has a shiny buckle with PRADA on it, which is Italian for insecure.

The impact of McDonald's on the way we live today is hard to overstate. The Golden Arches are now more widely recognized than the Christian cross.

Indeed, market research has found that children often recognize a brand logo before they can recognize their own name.