Quotes About Branding

I think the fact that all women get branded as the same, desperate for love, desperate for children, is just a really unmodern attitude.

We don't want to just put logos on somebody's devices. It needs to feel like Nokia, what Nokia was known for.

Marketing is the devil.

LaCroix is deftly devoted to its zealots, and this is a classic case study of how lavishly loving your constituents is the best way to get them to buy more.

To me, all business is the same it's just the product that's different and you can have a diamond in your hand, but if you don't market it correctly, it just becomes another piece of coal.

I'm a firm believer in utilizing celebrities because they tap into people on an emotional basis.

At the end of the day if you want to effectively market to a target group, you're not going to appeal to everybody. Those companies that try and cater to everybody, end up making everybody not care.

I didn't think I would work for Nautica. I never thought in my life I would have a Sprite deal, never in my life did I think I would have a Target deal, ever.

Targeted marketing has existed for as long as there's been marketing.

The initials BP used to stand for British Petroleum, but like Kentucky Fried Chicken, they changed their name to improve their image. Apparently, 'Petroleum,' like the word 'Fried,' connoted a company too oily for American tastes.

A product name has to be specific. You know that Tasty Soup is tasty - that Hot Chips will burn off the roof of your mouth.

higher price typically reflects higher quality.

O preço sozinho havia se tornado uma característica desencadeadora de uma percepção de qualidade após ter sido aumentado.3

Remember, your own image and presence are materials you can control.

Image perception makes a big difference. That's one of the things I tell entrepreneurs today. Fine, focus on products, focus on customers and all that good stuff - that's necessary. But the image that you project is also key. Don't forget that.

Maybe McDonald's does not make the best hamburger, but they are the best at selling and delivering a basic average burger.

Maybe McDonald's does not make the best hamburger, but they are the best at selling and delivering a basic average burger. Poor

Marketing is what you do when your product is no good.

of white men they are branded with a red-hot

This is the problem with branding: it has become more important than the thing it purports to brand.

The apprentice system is a mainstay in the working life of Italians, but this particular movement was as political as it was artistic, born of the need to lift the Italians out of poverty after the war. The movement spread, thus the proliferation of handcrafted Italian goods, some of which still exist today. For the families who trained together, and opened their own businesses, branding was born.

To find a unique position, you must ignore conventional logic. Conventional logic says you find your concept inside yourself or inside the product. Not true. What you must do is look inside the prospect's mind.

Building your brand on quality is like building your house on sand. You can build quality into your product, but that has little to do with your success in the marketplace.

Quality is a nice thing to have, but brands are not built by quality alone.