Quotes About Branding

I think every promoter's job is to pump their athletes up. Like, you see, Dana White did it all the time with branding people: all of a sudden, they're the best thing since sliced bread, just because that's the promoter's job.

I never wanted to compete on price in my history because on price, you don't always win.

We are market based and have to differentiate our product in many ways; pricing isn't the only one.

The Brawny man is a prime example of a guy with a cool-looking mustache.

My men's-underwear print ads are very popular!

I would never wear anything with a logo. That I really find difficult. It's a frustration that I'll find a nice shirt or something and it's got 50 prints of the logo on it - why do they do this?

I'd like to think I wouldn't get booed off stage if I chose not to wear the head - I did gigs prior to having the head made and never had any problems. I'm aware though that, as a gimmick, it can create its own little monster as a brand.

Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.

Branding says a lot about luxury and about exclusion and about the choices that manufacturers make, but I think that what society does with it after it's produced is something else. And the African-American community has always been expert at taking things and repurposing them toward their own ends.

Ultimately, Bollywood producers only think of one thing: Who is saleable.

The most dangerous thing for a branded product is low interest.

Anyone can sell product by dropping their prices, but it does not breed loyalty.

The only way to advertise is by not focusing on the product.

If the packaging is good - the actors, director and producer - then it will work, even if the product is not good.

The funny thing about commercials to me is that many of them now don't even mention the product until the very end. You don't really know what the commercial is all about. They're kind of like little movies, like shorts, and that's why I think they're so entertaining.

I look up to Martha Stewart, and I love that she has product lines that are true extensions of her brand.

If you have a great product but no one knows about it, it's history.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

The way you communicate an idea is different than the way you communicate a product.

Now, product placement, whichever way you look at it, whether you like it or you think it's disgusting, or whatever, it's what it is.

I tend not to like an awful lot of what is going out under my name now because it is just all product. Who needs it?

I already am a product.

When the product is right, you don't have to be a great marketer.

The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.