Quotes About Branding

The best, in any endeavor, appreciate the fact that your good name is branded onto every piece of work that you release. And they get that you can't put a price tag on people saying superb things about you.

People think that their enjoyment of a product is based on the qualities of the product, but their experience of it is also very much based on the product's marketing

You know, everybody has a slogan, and once you beat people over the head with it so much, then that's what you'll eventually be called once you retire from the sport or whatever.

Sporting goods companies pay me not to endorse their products.

it is called 'camel case' or 'intercapping' -- of writing small letters next to large in the same word, as in such popular significations as iPod, eBay, iTunes, etc. which few would argue is a distinct sign of illiteracy.

Apple is not in the computer business. Apple is in the empowerment business. Nike is not in the sneakers business. It is in the personal goals business. Heineken is not in the beer business. It is in the party business. Forgetting

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology it's the box it comes in.

I think that in the future, clocks won't say three o'clock anymore. They'll just get right to the point and rename three o'clock 'Pepsi.'

Only a madman would try to market headache medicine today under the name John's Headache Pills. This would be insufficiently techno-marvelous. No, the name must sound like it carne out of a laboratory yesterday ... Zantistat 100, or something like that.

Advertising is the life of trade.

I think of a man in the voting booth who hesitates between two levers as if he were pausing between competing tubes of toothpaste in a drugstore," Reeves explained. "The brand that has made the highest penetration on his brain will win his choice.

I don't think people buy technology products because of the personalities of the people behind them.

There are two kinds of artists left: those who endorse Pepsi and those who simply won't.

Double your pleasure, double your fun with . . . Doublemint, Doublemint, Doublemint gum.

It's our job as marketers and brand professionals to nurture the brand and calm it down when it's angry and to encourage when it's trying to grow.

Marketing is the obverse of programming.

If certain project has content, you don't need flamboyant marketing.

I think the best promo guys make it sound like it's not a promo.

After you make good, quality music, then it's your job to go out there and promote it and to market it and to get it out there to the people.

I do not make an effort to promote myself as a brand. I just focus on making the right choices that feel right to me as an actor.

UFC has failed to market and promote me appropriately.

At the end of the day it's our business to promote the fight however possible.

Some actors learn the habit of promoting themselves as a brand - by dressing in a certain way, by going out with a certain person - it gives them what they obviously want, which is to keep a level of fame. I'm not putting it down.

From toothpastes to crayons, instant noodles, chocolates and energy drinks, corporate India is now promoting these in schoolrooms.