Quotes About Branding

We do everything from community management to specific marketing promotions.

I make very proper clothes. But I was never that person. For a long time, I thought that was the image I needed to have for my brand. And I thought that's the person that I needed to be. Because it gave me a distinct image that no one can deny.

When you look at sports leagues today, they manage a lot of intellectual property, which means it takes you into a lot of different kinds of businesses.

You really need a unique selling proposition, and people need to care about that unique selling proposition.

All leading brands started with and still possess the DNA of innovation and creativity, but it is often limited to one or two areas such as design or engineering. For a company to prosper, it must inject this innovative spirit into every aspect of the business.

I am not too proud of having my name associated with some of my restaurants.

A narrative that branded Africa as little more than an economic, political and social basket case was not likely to provide the investment needed to drive development.

Wish I had a PR team. That sounds very fancy.

My last name's kind of interesting - Farmer. I don't really think it's interesting for the stage. I think Lynne kind of had a better ring to it.

Has there ever been anybody, real or fictional, whiter than Betty Crocker?

How am I one of the biggest fighters in the world and I get bigger paychecks outside of boxing?

I think sometimes the fighters aren't very clear on things, and even myself, I'm a fighter, a lot of fighters make mistakes about working their image and how they market themselves.

Social media and digital media will help us develop new fans and connect with our existing fans. It is an area we had to have our entire fingerprints on.

Part of being a top-20 firm is mind-share.

If you don't like an ad, why should anybody else?... We're all consumers... That's why I always create commercials for myself first of all. I am the consumer I know best. If I think it's a great commercial, I figure the rest of the people might think so, too. I haven't been wrong so far.

We were out drinking and fishing one day, and somebody said to me, 'People are starting to make money off your name. You and your brothers should do it.'

People still assume the White House Correspondents' Association works for the White House, when in reality, it's a group of journalists who cover the White House. It's a branding thing, but because it has the 'White House' before it, people think they're just King Joffrey's goons.

I am a marked person, and no one who's unmarked is going to understand that. It's very intimidating. I don't even know what my place is anymore. What's my role in society? Who am I, after everybody has branded me?

If you use your own name as your business brand, keep in mind that if you lose that brand, you have lost your name. And that is a bit of a problem going forward in life. If you decide to make up a name, and if you have lost that name, then who cares. But when it is your name on the products, and you lose it, that is the game changer.

When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn't wholly who they were, which then became an image that they sold. That's still a brand to me.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

I'd do another Cortana advert, I don't see why not.

In truth, a label is nothing more than a corporation, and it funds artists. Why couldn't another corporation fund an artist? And instead of having Capitol Records at the bottom of your CD, it says Hyundai. Why not?