Quotes About Branding

He's part of the product and will make no bones about creating that image to bring the value up in his product, bring the value up in everything he touches.

You can spend all the money in the world. If you've got a bad product, it doesn't matter.

You just have to make sure the model you're working on does not undersell your product.

Books have become products, like cereal or perfume or deodorant.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

He was about building up the Trump name and then selling it and leasing it in as many different ways as possible.

Branding is deliberate differentiation.

The name 'Mondelez' I hate. It sounds like a disease.

The whole point of corporate mascots is to be distinctive. No one in his right mind would ever confuse the Hamburglar with Mayor McCheese.

The name of a district or a commissionerate should be what the country and the world identifies it with.

I don't believe in flagship retail, because the definition of flagship retail is that it's a marketing expense, and it's going to lose money.

Trump is a branding expert. He is a marketing genius to some extent.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

I did a couple of American Express commercials.

By branding myself authentically, the eyeballs will come.

At Sterling, we're not looking to become a dominating factor in the market. We're looking for an area to carve out for ourselves. We want to become another BMW.

I feel a very important factor to our longevity is that, over the years, we have managed to create our own unique identity and aesthetics.

Shutterstock has the tech ethos. Rex has the relationships, packaging, and merchandising know-how.

On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity.

I've knocked out any number of Democrats using ads associating them with the brand toxicity of Reid, Pelosi, and Obama, and before that Ted Kennedy, Barney Frank, and others.

We create constructs to understand ourselves, the way we look, how we feel, what we believe - and we telegraph that 'branding' to the world.

You can tell the ideals of a nation by its advertising.

But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.

Although advertising began in the late nineteenth century with the development of the first branded products, its true explosion came in the 1920s, when it became increasingly tied to the newly invented radio.